Senior Manager, Global Channel Partner Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop collaborative marketing strategies with the top five focus partners and execute them quarterly with defined pipeline objectives.

• Work alongside Partner Managers and Account Executives to ensure alignment of plans with partner business strategies and key accounts.

• Execute co-branded initiatives, including campaigns, webinars, content creation, and account-based marketing programs to generate partner-sourced pipeline.

• Assess partner performance on a quarterly basis and optimize investment in programs.

• Keep partners updated on product announcements, launches, competitive developments, and company news through newsletters and partner webinars.

• Manage the partner communications calendar to align with campaign priorities and demand generation efforts.

• Ensure partners are informed of significant announcements ahead of or simultaneously with customers.

• Organize and support global partner field events and regional initiatives, such as customer roundtables and partner-hosted sessions.

• Oversee events through the partner event request process, establishing commitments for leads, meetings, co-investment, and follow-up.

• Monitor events in Salesforce and report on pipeline and return on investment.

• Coordinate partner presence at major industry events with the corporate events team.

• Implement ongoing digital marketing initiatives for partner sales teams.

• Collaborate with digital and campaign teams on targeting strategies, creative development, and performance measurement.

⛳️ Requirements

• Over 10 years of experience in B2B marketing, including a minimum of 5 years in channel or partner marketing within an infrastructure software, storage, data, or cloud organization.

• Proven hands-on experience in marketing through and with VARs and distributors; experience with GSIs is a significant advantage.

• A demonstrated history of creating joint marketing plans that resulted in measurable pipeline outcomes.

• Experience in organizing partner field events and managing Market Development Funds (MDF).

• Proficiency in Salesforce, including campaigns, attribution, and reporting functionalities.

• Ability to prioritize effectively and decline requests when evaluating proposals from partners and partner managers.

• Strong writing skills and confidence in presenting to partner executives and company leadership.

• Willingness to travel as needed.

• Familiarity with Partner Relationship Management (PRM) or through-channel marketing platforms such as Salesforce PRM, Impartner, Unifyr, or ZINFI.

• Background in AI infrastructure, data platforms, or object storage.

• Experience in building a partner program from the ground up.

• Proficiency with reporting tools like Omni Analytics.

🏝️ Benefits

• Health Care Plan (Medical, Dental & Vision)

• 401K with 3% Contribution

• Pre-IPO Stock Options

• At least 12 Public Holidays

• Flexible Time Off