Senior Manager, Global Brand Out of Home

This is a fully remote position, open to applicants in Colorado.

📋 Description

• Oversee the strategic development and implementation of global brand out-of-home (OOH) media plans, focusing specifically on the North American market.

• Create OOH plans for Crocs product narratives including the Classic Clog, Sandals, and Cozzzy.

• Ensure that OOH campaigns and content align with seasonal integrated marketing strategies and support brand/product expansion.

• Synchronize OOH initiatives with the overarching global Brand Media strategy.

• Collaborate with the production team to generate innovative campaign concepts.

• Work closely with internal teams to transition from strategy and planning phases through to execution and reporting.

• Maintain regular communication to promote strategic alignment and foster collaborative partnerships.

• Build and sustain relationships with vendors, identify opportunities for innovation, and maintain Crocs' leadership in the OOH sector.

• Engage with international markets to discuss local trends and optimal OOH strategies.

⛳️ Requirements

• Bachelor’s degree or equivalent professional experience.

• Minimum of eight (8)+ years of substantial experience and expertise in OOH media.

• Strong background in brand marketing.

• Extensive experience in strategically planning and managing paid media across various marketing-funnel objectives.

• Proficient in planning and purchasing traditional, digital, and experiential OOH media.

• Proven track record of developing OOH plans that enhance awareness and consideration while clearly demonstrating business impact.

• Strong negotiation skills with partners, markets, and across different formats.

• Established connections with major OOH media and print vendors.

• Advanced analytical capabilities with the ability to convert complex data, trends, and insights into actionable strategies.

• Experience in a matrixed organization and adept at fostering positive cross-departmental relationships.

• Exceptional project management oversight skills.

• Previous experience in retail/footwear is preferred but not mandatory.

🏝️ Benefits

• Company incentive program.

• Medical, dental, and vision insurance coverage.

• Life and Accidental Death & Dismemberment (AD&D) insurance.

• Short- and long-term disability insurance coverage.

• Paid time off.

• Employee assistance program.

• 401(k) plan with company matching contributions.

• Additional voluntary benefits.

• Flexible schedule / fully remote Explorer persona.