Senior Manager – GEO Strategy & Operations

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement the Generative Engine Optimization (GEO) strategy and its execution across the RDBU and Global brand portfolio.

• Convert enterprise priorities and standards into cohesive actions involving brands, functions, GEO platforms, agencies, and external collaborators.

• Act as the main GEO partner for the portfolio and work directly within designated platforms.

• Facilitate regular cross-functional reviews and ensure effective follow-through across global, regional, and affiliate teams.

• Transform GEO insights into actionable marketing and communications strategies.

• Adapt the enterprise GEO strategy into key priorities for RDBU and Global brands and escalate cross-portfolio decisions to the Associate Director.

• Identify opportunities through GEO platform and partner outputs and convert insights into actionable strategies across marketing, content, digital experiences, communications, and source authority.

• Coordinate with stakeholders in Marketing, Medical, Corporate Communications, Decision Sciences, Digital, Content, Legal/Regulatory, regional, and affiliate teams.

• Oversee GEO efforts across assigned platforms, agencies, and external partners; ensure quality and timeliness are maintained.

• Implement enterprise GEO processes, governance, standards, and measurements throughout the portfolio.

• Synchronize GEO priorities and planned activities across RDBU and Global brands.

• Analyze GEO findings, assess business implications, and initiate follow-up actions.

• Align decisions and responsible parties, document actions, and ensure follow-through on deliveries and escalations.

• Integrate GEO recommendations into marketing plans, content, digital experiences, launch readiness, and market adaptation from global to local levels.

• Collaborate with Decision Sciences to analyze GEO reporting, track performance, and pinpoint optimization opportunities.

• Oversee routine platform and agency activities, managing inputs, deliverables, timelines, quality, knowledge transfer, and escalation of scope or resource requirements.

⛳️ Requirements

• Doctorate degree with 2 years of experience in Marketing, Digital Strategy, Commercial Operations, Decision Sciences, or a related field.

• OR Master’s degree with 4 years of relevant experience in Marketing, Digital Strategy, Commercial Operations, Decision Sciences, or a related field.

• OR Bachelor’s degree with 6 years of experience in Marketing, Digital Strategy, Commercial Operations, Decision Sciences, or a related field.

• OR Associate’s degree with 10 years of relevant experience in Marketing, Digital Strategy, Commercial Operations, Decision Sciences, or a related field.

• OR High school diploma / GED with 12 years of experience in Marketing, Digital Strategy, Commercial Operations, Decision Sciences, or a related field.

• Proven experience in leading global, regional, or multi-market pharmaceutical marketing, digital, omnichannel, content, commercial operations, or transformation projects.

• Familiarity with AI-driven search, GEO and SEO principles, content organization, and digital visibility.

• Experience in working directly with digital, search, or marketing technology platforms, translating findings into actionable marketing and business strategies.

• Strong cross-functional leadership and influence skills across global, regional, and affiliate stakeholders in a matrixed organization.

• Experience in integrating new digital or marketing capabilities into global-to-local brand planning, content creation, launch, and market adaptation processes.

• Proven ability in managing agencies, technology vendors, or strategic partners, with exceptional communication and change leadership skills.

• Sponsorship for this position is not assured.

🏝️ Benefits

• A comprehensive employee benefits package, featuring a Retirement and Savings Plan with generous company contributions.

• Group medical, dental, and vision insurance coverage.

• Life and disability insurance.

• Flexible spending accounts.

• An annual discretionary bonus program.

• Stock-based long-term incentives.

• Award-winning vacation policies.

• Flexible work models where applicable.