Senior Manager, Field & Partner Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the Americas field and partner marketing strategy, ensuring alignment with sales goals, target accounts, and revenue targets.

• Utilize pipeline gaps, account coverage, opportunity insights, and sales data to prioritize marketing initiatives effectively.

• Manage the regional marketing budget and make adjustments based on performance metrics and shifting priorities.

• Deliver integrated programs personally, overseeing every phase from audience selection and briefing to execution, follow-up, and measurement.

• Facilitate executive engagement, technical workshops, sponsored events, webinars, targeted account initiatives, and customer interactions.

• Collaborate with Sales, Account Development Representatives, and sales engineers to engage key accounts and advance opportunities.

• Activate customer programs that support growth, advocacy, and the development of stronger relationships.

• Create focused co-marketing strategies in conjunction with channel sales and selected partners.

• Define joint value propositions, target audiences, funding, responsibilities, and follow-up ownership.

• Work alongside Global Partner Programs to activate shared regional initiatives.

• Serve as a trusted marketing partner to sales leaders in the Americas, establishing and agreeing on priorities.

• Coordinate efforts with Product Marketing, Digital, Creative, PR, and Marketing Operations teams.

• Establish handoff processes between Marketing, Sales, ADRs, and partners for timely follow-ups.

• Manage and coach one direct report.

• Develop reusable AI workflows and templates.

• Measure qualified pipeline, opportunity advancements, and customer growth.

• Provide sales and marketing leadership with updates on results, risks, lessons learned, and recommended adjustments.

⛳️ Requirements

• Proven experience in owning a regional marketing plan and budget in the B2B enterprise technology sector.

• Strong practical experience in delivering integrated field and partner programs that yield measurable commercial outcomes.

• Practical proficiency with AI tools, including regular application for research, analysis, content creation, and program execution.

• Capability to diagnose pipeline requirements, prioritize investments, and translate strategies into actionable plans.

• Experience in influencing senior sales and channel stakeholders effectively.

• Proven track record in managing and developing team members while maintaining substantial program delivery responsibilities.

• Solid understanding of enterprise buying journeys, account-based marketing, and partner-led sales strategies.

• Experience collaborating with central marketing teams and utilizing shared programs, content, and specialized resources.

• Comfortable using Salesforce, HubSpot, or similar platforms.

• Strong communication, program management, and budget management skills.

• Willingness to travel across the Americas for program execution, partner engagement, and team collaboration.

• Experience in cybersecurity and supporting multiple markets across the Americas is advantageous.

🏝️ Benefits

• Competitive base salary.

• Eligibility for an incentive plan.

• Participation in the employee equity plan (stock options).

• Health care insurance coverage.

• Income protection/life insurance.

• Access to retirement savings plans.

• Behavioral and emotional wellness services.

• Generous paid time off.

• Comprehensive employee recognition program.