Senior Manager, Field Marketing

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Take charge of the complete execution of Zappi’s event calendar, which includes industry conferences, trade shows, customer events, executive dinners, webinars, and various in-person or virtual experiences.

• Create event plans, timelines, and project briefs.

• Oversee event logistics such as venue selection, catering, audiovisual needs, booth requirements, signage, shipping, promotional materials, attendee registration, and onsite coordination.

• Collaborate with Marketing to craft event messaging, creative assets, promotional strategies, and communications.

• Work alongside Sales and Customer Success to pinpoint target accounts, boost attendance, and ensure follow-up actions.

• Assist Zappi speakers and customer participants with briefing documents, presentations, schedules, and logistics.

• Cultivate relationships with event organizers, venues, agencies, and external vendors.

• Oversee event budgets while tracking costs, invoices, and expenditures.

• Act as the primary onsite contact, addressing issues and ensuring a positive experience for attendees, speakers, and stakeholders.

• Devise innovative methods to showcase Zappi’s brand and personality at events.

• Monitor and report on event performance metrics, including attendance, engagement, leads, and opportunities.

• Conduct post-event evaluations and enhance future events based on insights and performance data.

• Maintain event processes, calendars, documentation, and tools.

⛳️ Requirements

• Proven experience in events, event marketing, field marketing, or experiential marketing within a B2B context.

• Demonstrated ability to manage events from the planning phase through onsite execution and post-event follow-up.

• Strong project management capabilities, with the capacity to handle multiple events, deadlines, and stakeholders simultaneously.

• Exceptional attention to detail and organizational proficiency.

• Experience in collaborating with external vendors, venues, event organizers, and agencies.

• Strong written and verbal communication skills, with confidence in engaging with stakeholders across various teams and levels of seniority.

• Experience working cross-functionally with Sales, Customer Success, and broader Marketing teams.

• A commercial mindset with an understanding of how events drive demand generation, customer engagement, and pipeline development.

• Comfortable utilizing data and metrics to assess event performance.

• Resourceful and composed under pressure, with the ability to quickly resolve problems.

• Willingness and ability to travel to support events as needed.

• Familiarity with CRM, marketing automation, and/or event management platforms is advantageous.

🏝️ Benefits

• Unlimited vacation days, with a minimum of 20 days per year in addition to national holidays.

• One company-sponsored mental health day of rest each quarter.

• Flexible working arrangements, including remote work options.

• Assistance with setting up your home office, where applicable.

• Wellbeing benefits and access to professional therapists and counselors.

• Company-paid Life, AD&D, Short-term, and Long-term disability insurance.

• Immediate enrollment in Zappi's Health, Dental, and Vision Insurance Plan.

• Option to join Zappi's 401k program after 90 days of employment, with a match of up to 4%.

• Customized personal development opportunities through training allowances, coaching, mentorship, and career frameworks.