Senior Manager, Field and Channel Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and implement regional field marketing strategies that align with sales territories, target accounts, and pipeline goals.

• Oversee the complete execution of regional events, such as executive dinners, roundtables, networking functions, workshops, roadshows, and industry conferences.

• Create immersive experiences for CISOs, security leaders, cloud security teams, and enterprise decision-makers.

• Manage all event logistics including vendor relationships, venues, invitations, budgets, and on-site execution.

• Collaborate with Sales and BDR teams to boost attendance, coordinate outreach, and ensure timely follow-up after events.

• Develop and implement joint field marketing initiatives with regional channel partners, VARs, resellers, and strategic alliances.

• Work together with Channel Sales on co-hosted events, partner dinners, workshops, and regional campaigns.

• Oversee partner event planning, coordination, and execution to foster joint pipeline development.

• Identify opportunities to enhance Sentra's regional footprint through partner relationships and sponsorships.

• Monitor partner-sourced and partner-influenced pipeline generated through marketing initiatives.

• Collaborate with regional Sales leadership to grasp territory priorities, target accounts, and revenue objectives.

• Develop marketing programs focused on accounts that facilitate prospect engagement and opportunity acceleration.

• Partner with BDRs and Account Executives on event promotion, account outreach, and lead conversion efforts.

• Ensure that field marketing initiatives align with sales priorities and contribute to measurable pipeline growth.

• Support regional account-based marketing (ABM) efforts and strategic account engagement initiatives.

• Manage regional field marketing budgets and prioritize investments based on business impact.

• Track event outcomes, attendance, engagement, pipeline creation, and influenced opportunities.

• Evaluate program effectiveness and ROI, utilizing data to enhance future investments.

• Maintain precise reporting of events and campaigns in collaboration with Marketing Operations and Sales.

• Provide regular updates on regional activities, pipeline contributions, and program outcomes.

⛳️ Requirements

• A minimum of 5 years of B2B field marketing experience, ideally in cybersecurity, cloud security, or enterprise SaaS.

• Proven experience in planning and executing regional field events and partner marketing initiatives.

• Strong understanding of enterprise sales cycles, pipeline generation, and account-based marketing strategies.

• Consistent track record of delivering pipeline results and influencing revenue growth.

• Experience collaborating directly with regional Sales teams, BDRs, and Channel organizations.

• Familiarity with cybersecurity buyers, including CISOs, security practitioners, and IT decision-makers.

• Demonstrated ability to manage multiple events and programs concurrently.

• Excellent organizational, project management, and communication skills.

• Capacity to analyze data, utilize dashboards, and apply insights for decision-making and prioritization.

• Experience in managing budgets, vendors, and event logistics.

• Working knowledge of Salesforce, marketing automation tools, and event management software.

• Willingness to travel regionally for events, partner meetings, and sales activities.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Opportunities for professional development and growth.

• Flexible work environment with remote work options.

• Generous paid time off and holiday policies.