Senior Manager, Event Marketing

This is a fully remote position, open to applicants in Canada.

📋 Description

• Identify events that Plooto should attend, sponsor, or host, and assess participation levels based on potential for customer acquisition and support.

• Assess the ROI of both owned and sponsored events, and make investment recommendations in collaboration with Demand Gen.

• Develop and manage an annual event calendar that balances local, regional, and national opportunities.

• Manage the events budget to ensure all investments remain within financial limits.

• Suggest technology platforms for effective event management.

• Oversee the entire pre-event planning process, including budgets, timelines, vendor selection, booth design, materials, staffing, and logistics.

• Direct on-site execution for events ranging from intimate lunch-and-learns to large-scale conference sponsorships.

• Supervise owned events, such as lunch-and-learns, client dinners, and office visits.

• Prepare leadership for speaking engagements, panels, and other prominent opportunities.

• Provide briefings to sales teams prior to events.

• Collaborate with marketing to promote event participation before, during, and after each event.

• Operate autonomously throughout the entire event lifecycle.

• Monitor and report on event performance in relation to pipeline and utilization goals.

• Enhance processes and playbooks to boost event efficiency.

⛳️ Requirements

• Minimum of 7 years of experience in event marketing, field marketing, or a similar role, preferably within a B2B context.

• Proven history of strategic event planning along with meticulous on-site execution.

• Exceptional attention to detail and robust project management capabilities.

• Proficient in documenting and managing projects using Notion and ClickUp.

• Strong skills in cross-functional collaboration.

• Comfortable briefing executives, coordinating with sales teams, and aligning with marketing initiatives.

• Ability to work independently and take ownership of outcomes from strategy to execution.

• Must be based in Ontario.

• Willingness to travel for approximately 10–15 events each year.

• Travel will predominantly be within Canada, particularly in Toronto, Vancouver, and Montreal, with occasional trips to the U.S.

• Experience in SaaS, fintech, or marketing to accountants/bookkeepers in Canada is highly desirable.

🏝️ Benefits

• Accommodation is provided throughout the recruitment process in compliance with applicable accessibility laws.

• Compensation will be determined based on the successful candidate's knowledge, skills, experience, and overall fit for the role.