Senior Events Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and implement event marketing programs across North America, including third-party sponsorships, proprietary events, and customer interactions.

• Create event marketing plans and activation strategies that define target audiences, objectives, messaging, channels, engagement tactics, calls to action, and metrics for success.

• Manage the complete execution of third-party event programs, which encompasses sponsorship assessment, venue selection, logistics, on-site activation, lead acquisition, engagement, and post-event follow-up.

• Implement demand generation programs driven by events, featuring audience segmentation, pre-event marketing, content and messaging, on-site engagement, lead capture, post-event nurturing, and sales follow-up.

• Incorporate events into broader campaign strategies with well-defined audience journeys and conversion tactics.

• Collaborate with Sales to pinpoint key accounts, prospects, and customer demographics while developing focused event strategies.

• Ensure events are delivered on time and within budget, emphasizing audience engagement, lead quality, pipeline contribution, and marketing return on investment (ROI).

• Foster relationships with Sales leadership through joint planning, proactive communication, and reporting.

• Oversee budgets, vendors, agencies, and external partnerships.

• Work with Demand Generation, Content, and Product Marketing teams to ensure alignment on campaigns, messaging, content, storytelling, positioning, and audience relevance.

• Leverage audience and customer insights to shape event concepts, formats, messaging, experiences, and engagement strategies.

• Ensure that pre-event, on-site, and post-event marketing journeys have clearly defined objectives and conversion points.

• Monitor and report on attendance, engagement, lead generation, lead quality, pipeline influence, conversion, and ROI.

• Continuously improve the event marketing strategy using performance data, campaign insights, customer feedback, audience behavior, and market trends.

• Provide performance management, training, coaching, development, feedback, and support for indirect reports.

⛳️ Requirements

• Bachelor’s degree in a relevant field or equivalent experience.

• Over 6 years of experience in event marketing or field marketing.

• Demonstrated success in delivering B2B events that generate pipeline and commercial results.

• Strong capability in end-to-end project management.

• Ability to handle multiple complex events concurrently.

• Experience managing budgets, agencies, and external vendors in a fast-paced setting.

• Strong skills in stakeholder management across Sales, Marketing, and Customer Success.

• Proven ability to translate strategy into engaging and impactful event experiences.

• Data-driven approach with experience in measuring event ROI, pipeline impact, and performance metrics.

• Excellent communication, organization, and prioritization skills.

• High attention to detail in a dynamic, fast-paced environment.

• Proficiency in Microsoft Office Suite.

• Ability to work autonomously as well as collaboratively in a team.

• Capacity to meet deadlines and prioritize multiple requests.

• Creative and analytical thinker with strong problem-solving and consultative abilities.

• Capability to read and interpret information effectively.

• Basic math skills.

• Consistent and dependable attendance.

🏝️ Benefits

• Company Paid Basic Life & AD&D Insurance.

• Company Paid Short-Term Disability.

• Voluntary Long-Term Disability Insurance.

• Comprehensive Wellness Program with incentives to reduce medical insurance premiums.

• Supplemental coverage options including Life, Accident, Cancer, Critical Illness, Identity Theft Protection, and Legal Coverage.

• Three medical plan options: High Deductible Health Plan, HMO plan (available in select states), and a Co-Pay medical plan.

• Health Savings Account (HSA) with a core company contribution and match, available per pay period for those enrolled in the HDHP medical plan.

• Flexible Spending Accounts.

• Dependent Care Savings Account.

• Dental Insurance Plan.

• Vision Insurance Plan.

• 9 Company Paid Holidays, including the day after Thanksgiving.

• Generous paid time off policies for vacation and sick leave.

• Employee Assistance Plan with access to Talk Space Therapy.

• Family Medical Leave.

• Paid Parental Leave (4 weeks).

• Maternity benefits that utilize company-paid Short-Term Disability, along with Parental Leave (4 weeks).

• Bereavement Leave.

• 401(k) Retirement Plan with a generous match per pay period.

• Student Loan Payment Match.

• Flexible work arrangements, including onsite, hybrid, or fully virtual options based on role, location, and business needs.