Senior Manager / Director of Technician Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and implement a comprehensive strategy for technician development aimed at enhancing technician recruitment, boosting engagement within the technician community, and expanding FlexTrades’ technician network.

• Synchronize the technician marketing approach with recruitment goals, client needs, and organizational growth targets.

• Assess and enhance the technician experience from initial awareness through application, onboarding, deployment, and continuous engagement.

• Collaborate with technical recruiting to increase conversion rates, streamline processes, and improve the overall technician experience.

• Design, oversee, and refine channels for technician acquisition and engagement, such as email, digital marketing, job boards, technician communities, review platforms, and emerging channels.

• Analyze channel performance and pinpoint opportunities to broaden reach within key technician demographics.

• Create messaging, content, campaigns, tools, and resources that support technician acquisition and engagement initiatives.

• Set KPIs and reporting mechanisms for technician marketing programs.

• Evaluate performance and convert insights into actionable recommendations to enhance channel effectiveness, engagement, conversion, and overall marketing impact.

• Collaborate with technical recruiting, leadership, marketing, and other cross-functional teams.

⛳️ Requirements

• Bachelor's degree in marketing, communications, business, or a related field.

• Over 7 years of marketing experience, particularly in growth, acquisition, engagement, talent/candidate marketing, or a closely related area.

• Proven track record of developing and implementing multi-channel marketing strategies that produce measurable outcomes for service-oriented organizations.

• Strong analytical and strategic thinking capabilities, with the skill to convert data and insights into actionable plans.

• Demonstrated ability to lead cross-functional projects while effectively balancing strategic planning with practical execution.

• Exceptional communication, collaboration, and project management abilities.

• Preferred: Experience in leading marketing programs focused on technicians, talent, candidates, employer branding, community engagement, or workforce development.

• Preferred: Familiarity with Bullhorn, Sense, Salesforce, marketing automation tools, analytics, job boards, or similar MarTech platforms.

• Preferred: Background in manufacturing, industrial staffing, workforce solutions, skilled trades, or a related sector.

• Preferred: Experience in developing or scaling marketing programs, channels, or capabilities within a growth-focused service organization.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health, dental, and vision insurance.

• Opportunities for professional development and career advancement.

• Flexible work arrangements and a supportive work environment.

• Engaging company culture and a focus on work-life balance.