Senior Manager, Digital Outreach Strategy – Growth

This is a fully remote position, open to applicants in Pennsylvania, +1 more state.

📋 Description

• Develop and manage a comprehensive digital outreach strategy for each subsidiary.

• Identify key decision-makers and establish buyer personas for all products and sales activities.

• Expand contact lists utilizing verified sources and thorough research.

• Execute customized multi-channel outbound campaigns across email, LinkedIn, and various social and digital platforms.

• Oversee email deliverability initiatives, including authentication, IP warming, sender reputation monitoring, inbox placement testing, list hygiene, and compliance with sender regulations.

• Transform M3 proprietary data assets, physician networks, and health system relationships into qualified discussions through referrals and warm introductions.

• Leverage AI-assisted research and personalization to develop account and contact intelligence, generate large-scale personalization, and refine messaging.

• Collaborate with business development and marketing teams on target account lists, handoff criteria, follow-up schedules, and performance feedback on messaging.

• Manage designated business unit outreach technology stacks and ensure their integration with CRMs.

• Suggest new or advanced technological tools.

• Provide weekly reports on placement, reply rates, positive reply rates, and pipeline sourced by subsidiary and persona.

• Phase out ineffective strategies and scale successful ones.

⛳️ Requirements

• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent experience.

• Preferred certifications in email deliverability, sequencing platforms, or LinkedIn Sales Navigator.

• Over 7 years of experience in B2B digital outreach, demand generation, or sales development.

• At least 3 years of experience managing persona marketing for outbound commercial revenue generation.

• Proven success in engaging senior decision-makers in healthcare and health systems.

• Strongly preferred experience in selling recruitment, staffing, or physician placement services.

• Practical experience with sequencing platforms such as Outreach, Apollo, or HubSpot Sequences.

• Familiarity with LinkedIn Sales Navigator, contact enrichment and verification tools, deliverability monitoring tools, and CRM integration.

• Experience in supporting or consulting multiple business units, clients, or brands with different customer bases.

• Working knowledge of SPF, DKIM, DMARC, BIMI, domain and IP warming, reputation monitoring, and inbox placement testing.

• Proficiency in Microsoft 365, Google Workspace, Proofpoint, Mimecast, and similar email filters.

• Ability to identify and verify budget owners, decision-makers, and influencers within target organizations.

• Understanding of how health systems, medical groups, and staffing firms recruit physicians and who holds decision-making authority.

• Excellent writing skills with the capacity to adapt voice according to persona and subsidiary brand.

• Familiarity with CAN-SPAM, CASL, GDPR/UK GDPR, TCPA, and LinkedIn terms of service.

• Capability to utilize AI tools for research, personalization, and testing with discernment regarding accuracy, brand identity, and disclosure.

• Ability to independently manage multiple concurrent programs and prioritize across different business areas.

• Analytical proficiency with campaign, deliverability, and CRM data; comfortable creating simple dashboards.

🏝️ Benefits

• Health and Dental Insurance.

• Life, Accident, and Disability Insurance.

• Prescription Plan.

• Flexible Spending Account.

• 401k Plan with Matching Contributions.

• Paid Holidays and Vacation.

• Sick Days and Personal Days.

• Competitive salary.