Senior Host Communications Strategy Lead

This is a fully remote position, open to applicants in California.

📋 Description

• Take charge of positioning and communication strategies for the introduction of new features, products, and updates related to corporate and community matters.

• Set engagement and business objectives for announcements and marketing campaigns.

• Collaborate with analysts and data scientists to create KPI and measurement frameworks.

• Craft campaigns, messaging structures, and positioning presentations.

• Supervise the execution of communications, which includes writing and creative tasks.

• Identify essential audiences and segments, developing supporting strategies accordingly.

• Collaborate with channel owners across the Community Center, Resource Center, social platforms, CX, and email.

• Define editorial strategies and messaging approaches.

• Manage feedback related to campaigns to guide business decisions.

• Formulate both proactive and reactive communication plans.

• Report on reach, engagement, and business performance metrics.

• Manage and disseminate sentiment dashboards.

• Advocate for the community and users in decision-making processes.

• Oversee collaborative creative efforts among product design, content strategy, community, and marketing teams.

• Function as both an individual contributor and a leader across various functions.

⛳️ Requirements

• Over 12 years of experience in marketing or communications within a top-tier tech company or startup.

• Experience in businesses driven by platforms or community engagement is advantageous.

• Exceptional verbal and written communication skills.

• Strong writing capabilities and editorial judgment.

• Ability to distill complex product features and intricate community policies into clear and engaging narratives.

• Submission of writing samples and/or a portfolio of previous work is required.

• Proven ability to lead initiatives across a matrixed organization.

• Proficient in problem-solving and influencing cross-functional teams.

• Experience managing cross-functional teams effectively.

• Familiarity with principles and processes related to product strategy, design, and development.

• Experience in managing creative agencies and directing creative production efforts.

• Skilled in conducting, synthesizing, and applying user insights, research, and testing to inform marketing strategies.

• A passion for Airbnb is essential; preference for individuals who have experience as Airbnb hosts.

• Must reside in California or within the Pacific Standard Time zone.

🏝️ Benefits

• Eligibility for bonuses.

• Opportunity for equity participation.

• Comprehensive benefits package.

• Employee travel credits.

• Disability-inclusive application and interview procedures.

• Reasonable accommodations provided throughout the recruitment process.