Senior Manager, Demand Generation – Performance Marketing

This is a fully remote position, open to applicants in California.

📋 Description

• Implement and enhance ABM and demand generation initiatives targeting specific ICPs and segments.

• Collaborate with sales and marketing leadership to drive pipeline and revenue objectives.

• Convert strategy into actionable and clear campaign plans.

• Direct A/B testing efforts on ads, landing pages, website experiences, and funnels.

• Manage the performance of paid media across Google Ads, Meta, and display platforms.

• Oversee structured testing of creatives, audiences, offers, CTAs, and landing pages.

• Analyze and cross-reference data from multiple channels to identify trends, gaps, and growth opportunities.

• Monitor campaign effectiveness in HubSpot and Salesforce, linking marketing initiatives to pipeline results.

• Take ownership of website performance, conversion paths, landing pages, and overall user experience.

• Develop and enhance email marketing strategies, nurture programs, segmentation, and lifecycle campaigns.

• Create and fine-tune automated workflows, nurture sequences, and conversion paths.

• Align organic content strategies with paid promotional efforts.

• Improve attribution visibility and funnel performance.

• Apply SEO best practices across campaigns, websites, and landing experiences.

• Manage and refine the marketing technology stack, including HubSpot, Propensity ABM, website, and integrations.

• Supervise and mentor the Marketing Automation Coordinator.

⛳️ Requirements

• Bachelor’s degree in Business, Marketing, or a related discipline.

• Over 7 years of experience in demand generation or performance marketing.

• Proven track record in developing and executing B2B ABM programs.

• Strong practical knowledge of Google Ads and Meta campaign strategies.

• In-depth understanding of Google Analytics, Google Search Console, and SEO principles.

• Experience with HubSpot, Salesforce, and an ABM platform, preferably Propensity.

• Proven ability to manage and mentor team members (mandatory).

• Experience in SaaS or technology environments (mandatory).

• Background in the automotive industry (preferred).

• Strong comprehension of funnels, attribution, and performance optimization.

• Proactive leadership with a strong focus on team collaboration.

• Positive, accountable, and solution-oriented, even under pressure.

• Willingness to travel within the USA and Canada up to 10% of the time for conferences, Head Office visits, and occasional leadership meetings.

🏝️ Benefits

• Opportunities for professional development, ongoing training, industry certifications, and clear career advancement pathways.

• Travel opportunities throughout Canada, the U.S., and the Caribbean.

• Comprehensive medical and dental coverage.

• Generous paid time off policy.

• A collaborative, inclusive, and supportive team environment.

• Employee recognition programs and performance-based incentives.

• Competitive compensation package.

• Attractive annual base salary.

• Additional performance incentives available.

• Lucrative referral bonuses.

• Staff discounts with partners including GM, Dell, and others.