Senior Manager, Demand Generation – Performance Marketing

This is a fully remote position, open to applicants in California.

📋 Description

• Implement and enhance ABM and demand generation initiatives targeting specified ICPs and market segments.

• Collaborate with sales and marketing leadership to achieve pipeline and revenue objectives.

• Convert strategy into clear, actionable campaign plans.

• Direct A/B testing for advertisements, landing pages, website experiences, and sales funnels.

• Supervise paid media performance across platforms like Google Ads, Meta, and display networks.

• Conduct structured testing across creative assets, target audiences, offers, CTAs, and landing pages.

• Analyze and cross-reference multi-channel performance metrics to uncover trends, gaps, and growth potential.

• Monitor campaign effectiveness in HubSpot and Salesforce, linking marketing activities to pipeline results.

• Manage and enhance website performance, focusing on conversion paths, landing pages, and user experience.

• Lead and optimize email marketing strategies, encompassing nurture programs, segmentation, and lifecycle campaigns.

• Develop and refine automated workflows, nurture sequences, and conversion pathways.

• Align organic content strategies with paid promotions to maximize reach and engagement.

• Enhance attribution clarity and overall funnel performance.

• Ensure SEO best practices are incorporated across campaigns, websites, and landing experiences.

• Manage and optimize the marketing technology stack, including HubSpot, Propensity ABM, the website, and integrations.

• Supervise and mentor the Marketing Automation Coordinator.

• Propel qualified pipeline growth for Dealer Image Pro’s dealership imaging software and services.

⛳️ Requirements

• Bachelor’s degree in Business, Marketing, or a related field.

• Over 7 years of experience in demand generation or performance marketing.

• Proven track record in building and executing B2B ABM programs.

• Strong practical knowledge of Google Ads and Meta campaign strategies.

• In-depth understanding of Google Analytics, Google Search Console, and SEO principles.

• Experience with HubSpot, Salesforce, and an ABM platform (preferably Propensity).

• Prior experience in managing and mentoring team members (mandatory).

• Background in SaaS or technology environments (essential).

• Experience in the automotive industry (preferred).

• Strong comprehension of funnels, attribution, and performance enhancement.

• A proactive leader with a strong team-oriented approach.

• Positive, accountable, and solution-focused, even under pressure.

• Willingness to travel within the USA and Canada up to 10% of the time for conferences, Head Office visits, and occasional leadership meetings.

🏝️ Benefits

• Professional Development – Continuous training, industry certifications, and clear pathways for career advancement.

• Travel Opportunities - Travel to locations across Canada, the U.S., and the Caribbean.

• Comprehensive health benefits - Medical and dental coverage to support your well-being.

• Paid Time Off – Generous PTO to help you recharge and maintain work-life balance.

• Inclusive culture - A collaborative, supportive team environment where your ideas and voice truly matter.

• Employee recognition - Regular appreciation programs and performance-based incentives.

• Competitive compensation package.

• Competitive annual base salary.

• Additional performance incentives.

• Attractive referral bonuses.

• Staff discounts – Exclusive savings with partners such as GM, Dell, and more.