Senior Manager, Demand Generation

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of Prompt's new demand funnel from initial awareness through to qualified, sales-accepted demonstrations and deal creation.

• Attract cold prospects into the funnel via campaigns and various activities.

• Manage nurture programs across funnel stages and assist BDR outreach with relevant context, messaging, offers, and timing.

• Evaluate demo quality by source, channel, and segment, providing insights back to demand-generating teams.

• Develop tailored strategies for SMB, mid-market, and strategic enterprise buyers.

• Identify and address stalls at various funnel stages concerning offers, routing, timing, or messaging.

• Direct the net new demand strategy and quarterly planning, effectively communicating plans to leadership.

• Lead and nurture a team of two, with the intention of expanding the team as growth occurs.

• Coordinate demand-generation activities across Marketing Operations, BDR, Content, Events, and the paid media agency.

• Manage HubSpot reporting, dashboards, lifecycle stages, properties, and campaign analytics.

• Integrate data from HubSpot, paid platforms, the website, BI reporting, and event lists; utilize AI to derive insights and automate workflows.

• Forecast demos through paid channels, events, partnerships, webinars, and LLM-driven search, aligning with BDR outbound efforts.

• Monitor CAC, cost per demo, arrival rates, and demo-to-opportunity conversion to inform weekly decisions.

• Experiment with new channels, offers, partnerships, comparison campaigns, and other demand-generation concepts.

• Enhance Prompt's visibility in LLM-driven search.

• Oversee post-booking demo confirmations, reminders, scheduling, handoffs, and rebooking to boost arrival rates.

• Collaborate with BDR and sales teams on speed to lead and follow-up, and with Marketing Operations on routing, alerts, and automation.

• Manage website conversion-rate optimization across landing pages, forms, chat, and demo bookings.

• Experiment with headlines, offers, layouts, and form lengths in partnership with design and development teams.

• Guide HubSpot reactivation strategies for stale opportunities, closed-lost accounts, cool-off contacts, webinar attendees, and content leads.

• Strategically partner with the paid media provider to prioritize opportunities and translate market and vertical priorities into paid initiatives.

⛳️ Requirements

• Minimum of 7 years experience in demand generation or performance marketing within a B2B SaaS environment.

• Have personally owned a demo, meeting, or pipeline target.

• Directly managed and developed a team, including responsibilities for hiring, coaching, setting priorities, and ensuring accountability for results.

• Extensive experience with HubSpot, including building dashboards, lifecycle stages, properties, workflows, lead scoring, and campaign reporting.

• Strong understanding of the funnel, including the ability to diagnose performance by source, segment, and stage, and validate data.

• Hands-on experience crafting emails, testing landing pages and forms, establishing workflows, and launching tests.

• Personally managed paid media initiatives across Google Ads and paid social, overseen the budget, and coordinated efforts with an external agency.

• Daily engagement with AI tools, showcasing examples of workflows, automation, analysis, or campaigns developed using AI.

• Demonstrated curiosity and persistence in analyzing performance and executing weekly tests.

• Must possess legal authorization to work in the United States.

• Must be physically located in the US.

• Preferred: Experience marketing to healthcare providers, clinics, or SMB and mid-market buyers with lengthy consideration cycles.

• Preferred: Experience with reporting across CRM, BI, and paid platforms.

• Preferred: Strong collaboration with BDR teams on speed to lead and follow-up processes.

• Preferred: Familiarity with website behavior tracking tools such as Hotjar, Decibel, or similar.

• Preferred: Knowledge of HTML and CSS for reviewing emails and landing pages.

• Preferred: Experience with ABM platforms such as Demandbase, 6sense, or RollWorks.

🏝️ Benefits

• Competitive salaries.

• Remote/hybrid work environment.

• Potential for equity compensation based on exceptional performance.

• Flexible paid time off (PTO).

• Company-sponsored lunches for all employees.

• Company-paid disability and life insurance benefits.

• Company-paid family and medical leave.

• Medical, dental, and vision insurance benefits.

• Discounted pet insurance available.

• FSA/DCA and commuter benefits.

• 401k plan.

• Credits for online and in-person fitness classes or gym memberships.

• Access to a recovery suite at headquarters, including a cold plunge, sauna, and shower.