Senior Manager, Demand Generation

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement a detailed demand generation strategy for North America, in alignment with EMEA and APAC.

• Take ownership of the complete campaign strategy and execution across digital platforms, paid media, email, content syndication, and partner programs.

• Drive inbound marketing efforts to boost website traffic, enhance conversion rates, and generate high-quality leads.

• Organize and execute both virtual and in-person events, including webinars, field events, and trade shows.

• Manage lead lifecycle processes, including capture, scoring, routing, nurturing, and transitioning leads to Sales.

• Collaborate with Sales and SDR teams to ensure lead quality, follow-up, and pipeline development.

• Coordinate with digital marketing on paid acquisition strategies across search, social, display, and retargeting.

• Work alongside content and product marketing to develop campaign materials and buyer-journey resources.

• Track, analyze, and report on campaign performance, pipeline contributions, customer acquisition costs (CAC), and return on investment (ROI).

• Manage the demand generation technology stack and collaborate with RevOps to ensure data integrity, tracking, and attribution.

• Test, refine, and optimize campaigns throughout all stages of the sales funnel.

• Oversee budgets and strategically allocate spending to high-performing channels and initiatives.

• Motivate and supervise direct reports.

⛳️ Requirements

• 8–10+ years of experience in demand generation or growth marketing, ideally within B2B SaaS or ecommerce technology sectors.

• Proven success in building and scaling multi-channel demand generation programs that effectively drive pipeline and revenue.

• Extensive experience in campaign management, inbound marketing, lead lifecycle management, and marketing automation practices.

• Strong analytical abilities with a background in reporting, attribution modeling, and performance enhancement.

• Experience in managing virtual and in-person events as a primary demand generation channel.

• Familiarity with modern marketing technology stacks, including marketing automation platforms, CRM systems, analytics tools, and advertising platforms.

• Proven capability to work collaboratively across Sales, Marketing, Partner teams, and RevOps.

• Excellent communication and leadership skills, with experience in managing or mentoring team members.

• Highly organized, detail-oriented, and adept at operating in a fast-paced, high-growth setting.

• Strong understanding of the North American market and strategies for engaging target buyers.

🏝️ Benefits

• Open PTO.

• Company-paid health, dental, and vision insurance.

• Medical and dependent care FSA.

• Company-paid Short Term and Long Term Disability.

• Company-paid Life and AD&D insurance.

• Voluntary benefits including critical illness, accident, legal services, and pet insurance.

• 401(k) plan with employer matching.

• Flexible work environment options: office, hybrid, or remote.