Senior Manager, Dealer Channel Go-to-Market and Partner Enablement

This is a fully remote position, open to applicants in United States.

📋 Description

• Create sales enablement materials, such as pitch decks, battlecards, solution briefs, competitive positioning, and targeted messaging for specific verticals.

• Collaborate with Sales leadership to foster pipeline growth, focus on strategic accounts, and facilitate territory expansion.

• Convert technical product capabilities into compelling business value propositions for dealer principals, sales representatives, and end customers.

• Assist field sales through targeted campaigns, account-based initiatives, and marketing support at the opportunity level.

• Design and implement national dealer channel strategies aimed at growth, retention, and market penetration.

• Act as the primary contact for key dealer principals, distributors, and strategic accounts.

• Conduct dealer business reviews to identify opportunities for enhancing partner performance and increasing share of wallet.

• Aid in the recruitment, onboarding, and development of new dealer partners.

• Develop partner enablement programs, co-branded campaigns, launch kits, training resources, sales toolkits, and partner communications.

• Drive the adoption of dealer programs, pricing initiatives, and operational processes.

• Shape the MDF strategy and assess program effectiveness, ROI, and partner impact.

• Ensure product positioning, segmentation, and launch readiness align with Product Management.

• Oversee go-to-market execution for FUJIFILM’s A3/A4, Production portfolio, and upcoming product categories.

• Lead integrated marketing campaigns, demand generation, paid media, digital advertising, and commercial programs.

• Evaluate campaign performance and channel data to refine strategy and enhance ROI.

• Manage dealer-facing digital platforms, including the Partner Portal, CRM, CMS, and enablement systems.

• Organize trade shows, dealer events, customer engagements, and industry activations.

• Collaborate with Sales, Marketing, Pricing, Operations, Customer Service, and Finance on channel objectives.

• Facilitate the resolution of dealer issues related to orders, pricing, contracts, inventory, and support.

• Present performance updates, competitive insights, and strategic recommendations to executive leadership.

• Oversee marketing and channel investments across various campaigns, programs, and events.

• Mentor team members, establish performance goals, provide constructive feedback, and conduct performance evaluations.

• Align remote teams to meet established goals and objectives.

• Perform additional duties as required.

⛳️ Requirements

• Bachelor's degree in Business, Marketing, Communications, or a related field.

• 10-15+ years of progressive experience in B2B marketing, channel enablement, go-to-market execution, or dealer/channel sales.

• Solid foundation in channel marketing, partner enablement, and commercial go-to-market strategy.

• Experience managing dealer, distributor, or reseller networks on a regional or national scale.

• Demonstrated ability to drive revenue growth, enhance partner engagement, and ensure channel adoption.

• Strong skills in relationship management.

• Proven expertise in relationship and stakeholder management.

• Analytical mindset with proficiency in data interpretation and reporting.

• Executive-level communication, presentation, and storytelling capabilities.

• Familiarity with CRM, CMS, partner portals, and digital marketing platforms.

• Excellent teamwork skills across functions (product management, support, sales, service, and management).

• Operational problem-solving skills.

• Essential written and verbal communication skills.

• Proficient in Microsoft applications including Word, Outlook, and PowerPoint, with advanced skills in Excel and reporting tools.

• Willingness to travel approximately 30% of the time.

• Preferred: Experience in imaging, manufacturing, technology, or industrial distribution sectors.

• Preferred: Knowledge of dealer pricing programs, channel incentives, and MDF co-op marketing models.

• Preferred: Experience with CRM and channel management systems such as Salesforce or similar platforms.

• Preferred: Proven experience leading cross-functional channel initiatives and operational enhancements.

• Preferred: Background in team building.

🏝️ Benefits

• 10% bonus target

• Medical

• Dental

• Vision

• Life Insurance

• 401k

• Paid Time Off

• Flexible work environment