Senior Manager, Customer Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish the customer marketing strategy and identify priority programs.

• Develop and implement a customer advocacy program targeting engineers, ML practitioners, and executives.

• Identify, nurture, and highlight customer champions through presentations, articles, office hours, and early access initiatives.

• Discover advocates via Sales, Developer Relations, and product usage indicators.

• Create and oversee a reference program aligned with industry standards, company size, and specific use cases.

• Enlist executive advocates and coordinate executive reference calls, site visits, and reference dinners.

• Provide customer references for analyst evaluations and generate reviews on G2 and similar peer review platforms.

• Develop technical and business-focused customer success stories using measurable metrics such as latency, throughput, and cost per token.

• Curate a library of customer stories for use in websites, sales presentations, account-based marketing campaigns, product launches, and analyst briefings.

• Highlight customers through company channels, joint announcements, co-branded content, and webinars.

• Recommend customers for awards and speaking opportunities while assisting leaders in building profiles within the AI industry.

• Support customer champions in internal advocacy and expansion discussions with Sales and Customer Success teams.

• Foster connections among customers through roundtables, user groups, and customer-led sessions.

• Showcase customers at company, partner, and industry events while hosting executive dinners.

• Collaborate across departments including Sales, Revenue Marketing, Developer Relations, Product Marketing, Product, and Strategic Events.

• Report directly to the Head of Global Strategic Events and engage agencies or freelancers as needed.

⛳️ Requirements

• Minimum of 7 years experience in B2B marketing.

• At least 4 years of experience leading customer marketing, advocacy, or reference programs within a SaaS, cloud, data, or developer-tools organization.

• Proven experience in building an advocacy program from the ground up.

• Expertise in managing advocacy and reference initiatives for large, global enterprise customers with lengthy sales cycles, multiple stakeholders, security assessments, and procurement processes.

• Established credibility with senior executives, including the recruitment of CIO or CTO advocates and the maintenance of those relationships.

• Experienced in securing customer story approvals through legal, PR, and brand review processes.

• Comfortable engaging with technical buyers and translating ML engineering topics like latency and fine-tuning into clear, digestible narratives.

• Demonstrated success in providing customer proof that supports enterprise deal closures and expansions.

• Strong collaborations with Sales, Product Marketing, and Customer Success teams.

• Exceptional writing and editing capabilities.

• Ability to adjust plans in a rapidly evolving company environment.

• Experience in AI, ML infrastructure, data platforms, or cloud infrastructure (preferred).

• Experience in building or managing a developer community, champion programs, or MVP-style initiatives (preferred).

• Experience launching and managing a Customer Advisory Board (preferred).

• Experience supplying customer references for analyst evaluations (preferred).

• Practical experience with advocacy/reference platforms like Influitive, UserEvidence, SlapFive, or Champion, alongside CRM tools such as Salesforce or HubSpot (preferred).

• Background in video production or podcasting (preferred).

• Experience in hiring and managing a small team (preferred).

🏝️ Benefits

• Early access to products.

• Opportunity for product input.

• Visibility and recognition opportunities within the company.

• Invitations to events, roundtables, user groups, and customer-led sessions.

• Professional growth through collaboration with leading engineers and AI researchers.

• Chance to work with cutting-edge AI infrastructure technology.

• Ownership and the ability to make a direct impact in a rapidly growing company.

• Commitment to an inclusive environment and equal employment opportunities.