Senior Manager, Customer & Experiential Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of Jasper's customer story and social-proof initiatives from start to finish.

• Manage the customer story pipeline, overseeing the process from sourcing to legal and brand approvals, culminating in publication.

• Publish a minimum of four customer stories each quarter and develop a roster of referenceable accounts.

• Maintain the reference database and processes for Sales and Customer Success teams.

• Recruit, brief, and prepare customers for analyst evaluations, research, and press engagements.

• Utilize AI for drafting initial content, synthesizing transcripts, and creating asset variations.

• Oversee the calendar for bylines, webinars, podcasts, and joint sessions.

• Collaborate with Content & Communications teams and external agencies to ensure timely publication.

• Provide customer insights and story materials to the community hub and self-paced learning teams.

• Conduct four User Customer Advisory Boards (CABs) and two Executive CABs on a yearly basis.

• Design CAB sessions, including run-of-show, speaker recruitment and preparation, content creation, and capturing post-event materials.

• Develop customer on-site workshop programming in collaboration with Customer Success.

• Create content for trends dinners and customer webinars.

• Distribute proof assets and referenceable champions across pre-sale, post-sale, and enterprise sales initiatives.

• Foster connections between experiential events, prospect discussions, and customer interactions.

• Identify significant account activities in partnership with Customer Success and Forward Deployed teams.

• Measure changes in product behavior over a 90-day period and analyze pre/post usage differences.

• Provide quarterly reports on account coverage, stakeholder engagement, retention, expansion, services pipeline, and advocacy conversion.

• Collaborate with Marketing Operations and Revenue Operations on reporting and defining advocacy metrics.

⛳️ Requirements

• 8-12 years of experience in customer marketing, advocacy, content marketing, or communications within a B2B SaaS environment.

• Significant experience in enterprise settings.

• Proven track record of managing a portfolio of customer stories through enterprise legal, brand, and communication approvals.

• Experience leading high-touch, executive-level in-person programs such as advisory boards, customer councils, or summits.

• Exceptional writing and editorial skills.

• Ability to engage comfortably with senior stakeholders, including CMO-level clients and company executives.

• An AI-forward approach with experience leveraging AI to streamline production tasks.

• Proficiency in measurement methodologies involving cohort comparisons, usage data, and attribution analysis.

• Strong credibility across functional areas, particularly with Sales and Customer Success.

• Familiarity with martech or the AI sector.

• Experience in managing analyst relations.

• Must possess legal eligibility to work in the United States.

• This role requires at least two years of valid U.S. work authorization.

• Willingness to travel approximately 20-25% of the time.

🏝️ Benefits

• Comprehensive Health, Dental, and Vision coverage starting on the first day for employees and their families.

• 401(k) plan with up to 2% company matching.

• Participation in equity grant programs.

• Flexible Paid Time Off (PTO).

• FlexExperience budget of $900 annually.

• FlexWellness program, providing $1,800 annually.

• Generous budget allocated for home office setup.

• $1,500 annual stipend for learning and development.

• 16 weeks of paid parental leave.