Marketing Research Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist in executing Dexcom’s business strategy by leveraging customer insights and data storytelling.

• Spearhead brand research initiatives for both U.S. and global markets pertaining to Dexcom’s primary brands.

• Self-manage the planning and implementation of primary qualitative and quantitative research projects.

• Define objectives for business and market research clearly.

• Create research methodologies and construct questionnaires and discussion guides.

• Supervise survey programming, perform data analysis, and generate comprehensive reports with recommendations.

• Lead projects focused on creative concept testing, messaging and communications evaluation, brand tracking, brand equity assessment, market landscape analysis, and market opportunity evaluations.

• Collaborate with internal teams and external research partners to propose methodologies and oversee field operations.

• Handle research logistics and vendor management, which includes screener creation, participant recruitment, proposal management, vendor onboarding, invoicing, and documentation control.

• Guarantee the quality of research, adhering to timelines and budget constraints.

• Craft and deliver persuasive data narratives and recommendations.

• Examine syndicated and secondary research to extract pertinent insights.

• Integrate themes across various research and data sources into actionable insights.

• Act as a strategic research partner to cross-functional teams, influencing business decisions effectively.

• Utilize AI-driven and machine-learning-enabled techniques to synthesize large volumes of unstructured data, such as social media insights, app reviews, Amazon feedback, and verbatim comments.

• Comprehend and adhere to established quality standards and requirements.

⛳️ Requirements

• Generally requires a Bachelor’s degree in market research, business, mathematics, or social sciences.

• Proven experience in independently managing and executing qualitative and quantitative market research projects within pharmaceutical, med tech/medical device, or consumer packaged goods sectors.

• Direct experience integrating brand market research methodologies to support brand planning and execution strategies.

• Outstanding written and verbal communication skills.

• Strong analytical capabilities, with proficiency in quantitative data analysis.

• Knowledgeable in conjoint analysis, discrete choice modeling, price elasticity, and segmentation methodologies.

• High attention to detail, ensuring accuracy, consistency, and quality in research deliverables.

• Ability to work collaboratively with internal stakeholders, external vendors, and cross-functional teams.

• Excellent project management and organizational abilities.

• Capability to independently juggle multiple priorities, complex projects, vendor relationships, timelines, and budgets.

• Skill in identifying and prioritizing essential research questions and suggesting appropriate methodologies.

• Experience utilizing syndicated and secondary research sources to evaluate market and competitive dynamics, size opportunities, contextualize, and validate primary research outcomes, translating findings into actionable recommendations.

• Proficient in MS Office applications, with advanced skills in PowerPoint and Excel.

• Understanding of basic statistical principles.

• Willingness to travel 5-15% of the time.

• A graduate degree may be preferred, along with 4 years of relevant experience.

• Familiarity with the diabetes sector is considered an asset.

• Experience with the payer/insurance landscape in the United States is advantageous.

• Experience using AI-assisted synthesis, automated theme coding, or machine-learning-enabled listening tools is a plus.

• Knowledge of social listening, app and marketplace reviews, CRM data, dashboards, or external intelligence platforms is beneficial.

🏝️ Benefits

• A comprehensive and all-inclusive benefits program.

• Opportunities for growth on a global level.

• Access to career development through internal learning programs and/or eligible tuition reimbursement.

• Remote work arrangement; there is no requirement to reside within commuting distance of a designated Dexcom location.

• Flexible workplace options may be available for employees living within commuting distance of a Dexcom site.