Regional Marketing Manager – France, Canada

This is a fully remote position, open to applicants in France.

📋 Description

• Develop and implement field marketing strategies to stimulate growth in France and Canada.

• Perform market research and evaluate local trends, customer demographics, and competitive positioning.

• Convert market data into actionable insights utilizing MEKKO charts, market models, and analytical tools.

• Collaborate with Sales, Commercial, Business Units, Commercial Development, and Marketing Communications teams.

• Implement campaigns, demonstrations, educational events, trade shows, customer symposiums, and thought leadership initiatives.

• Assist in regional new-product launches through the DBS Launch Excellence process.

• Work in partnership with Sales Enablement on planning, KPI assessment, and post-launch evaluations.

• Report directly to the Director of EMEA & Canada Marketing.

⛳️ Requirements

• Relevant experience in field or product marketing, ideally within healthcare, medical technology, life sciences, or diagnostics sectors.

• Demonstrated regional marketing experience in France and Canada, or similar international direct-market environments.

• Experience collaborating with direct commercial teams and executing marketing strategies in direct markets.

• Background in market analysis, strategy formulation, and integrated marketing campaigns across various countries with differing market dynamics.

• Proficiency in both French and English, including strong written and verbal communication skills.

• Willingness to travel regularly within France, to Canada, and to other EMEA locations as necessary.

• A valid driver’s license and an acceptable driving record may be required based on assigned tasks.

• Familiarity with medical devices or diagnostics is advantageous; knowledge of anatomical pathology is a plus.

• Experience with market analytics, MEKKO charts, market modeling, Salesforce, or Power BI is beneficial.

🏝️ Benefits

• Health care program.

• Paid time off.

• Flexible, remote working arrangements.

• Bonus/incentive pay.