Field Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement regional field marketing strategies, campaigns, and events that align with business objectives.

• Identify target accounts and segments, creating customized programs that enhance brand awareness, engagement, lead generation, and pipeline expansion.

• Plan and manage regional events, ancillary events, user forums, executive roundtables, and dinners.

• Design strategies for engagement before and after events to maximize attendance, participation, and lead conversion.

• Create targeted account-based marketing initiatives utilizing multi-channel digital programs, website personalization, gifting, and conversational email.

• Collaborate with sales leaders, SDRs, account executives, campaign strategy, product marketing, and solution marketing teams.

• Lead communication and enablement efforts to raise seller awareness.

• Oversee the regional marketing budget, optimize expenditure, maximize ROI, and meet KPIs.

• Define comprehensive revenue management processes and service-level agreements with SDRs.

• Monitor and analyze program performance, report on ROI, suggest enhancements, and track sales pipeline health.

• Share expertise and mentor team members on best practices and market trends.

• Provide mentoring, training, and constructive feedback to team members.

• Assess, select, and manage vendors for local field marketing initiatives.

⛳️ Requirements

• Bachelor's degree or equivalent experience.

• Five or more years of experience in B2B marketing.

• At least three years of field marketing experience.

• Demonstrated ability to prioritize customer experience in campaign and program planning.

• Successful track record of collaborating with sales to meet revenue objectives.

• Exceptional written and verbal communication skills.

• Strong project management, organizational, multitasking, and time management abilities.

• Ability to influence, motivate, and engage team members and business partners effectively.

• Experience in creating and executing successful marketing programs within relevant markets.

• Familiarity with account-based marketing (ABM) programs and multi-channel digital initiatives.

• Strong critical thinking and problem-solving capabilities.

• Solid understanding of business and technology.

• Experience in marketing performance analytics, data visualization, and business intelligence tools for intent signal visibility.

• Excellent collaboration and negotiation skills.

• Willingness to travel up to 25% of the time.

• Experience in managing audience segmentation and revenue management processes, including SLAs.

• Proven experience in evaluating, selecting, and managing vendors.

• Knowledge of sourcing and managing marketing technology while ensuring compliance with local data privacy regulations.

• Experience with marketing automation, CRM/Salesforce, content management, and event management platforms.

• Ability to mentor, coach, train, and provide feedback effectively.

🏝️ Benefits

• Career development resources.

• Wellbeing programs.

• Innovation practices.

• Inclusive workplace environment.

• Employee initiatives and charitable giving campaigns.