Senior Manager, CRO & Subscription

This is a fully remote position, open to applicants in California.

📋 Description

• Take charge of the CRO and testing strategy for front-end pages, landing pages, product pages, and blog content.

• Create, prioritize, implement, and analyze impartial tests aimed at enhancing conversion rates and average order value (AOV).

• Manage subscription retention, churn, and lifetime value initiatives within ReCharge.

• Experiment with saving strategies, oversee dunning processes, minimize involuntary churn, and prolong billing cycles.

• Collaborate with the Lifecycle Marketing Manager to craft personalized communications for subscribers.

• Develop and conduct pricing tests to maximize margins and conversion rates.

• Oversee the AfterSell partnership.

• Direct the upsell and cross-sell testing strategy and execution.

• Assess competing ecommerce and subscription service providers and make decisions on building, buying, or switching.

• Assist in product launches and company-wide sales initiatives in collaboration with marketing, creative, and operations teams.

• Work alongside the Acquisition team on landing page testing to decrease customer acquisition costs (CAC) while increasing return on ad spend (ROAS) for new customers.

• Take ownership of site quality assurance by identifying problems and opportunities and driving them to resolution.

• Report directly to the Chief Retention Officer as an individual contributor.

⛳️ Requirements

• 5-7 years of experience in ecommerce, subscription/retention, conversion rate optimization (CRO), or growth marketing, particularly within direct-to-consumer (DTC) or subscription-based consumer brands.

• Practical experience with Shopify Plus, ReCharge, testing tools (such as Convert, Optimizely, VWO), and upsell/cross-sell tools.

• Proven ability to design, conduct, and analyze statistically valid CRO and upsell tests.

• Capability to create unbiased test designs and justify data interpretations effectively.

• Understanding of dunning management along with strategies for reducing voluntary and involuntary churn.

• Strong perspective on pricing strategies and margin enhancement, supported by data-driven testing rationale.

• Familiarity with the ecommerce and subscription technology landscape, including upsell, retention, and CRO tools.

• Good judgment for evaluating build-vs-buy or vendor-switch scenarios.

• Comfortable managing ambiguous, cross-functional projects in a dynamic, autonomous, fully remote work environment.

🏝️ Benefits

• Eligibility for bonuses.

• Flexible time off along with 9 annual company holidays.

• A paid vacation day for your birthday.

• 100% company-paid base plan for Medical, Dental, and Vision Insurance for employees.

• 100% company-paid Life Insurance and Short-Term Disability Coverage.

• 3% employer contributions to the 401(k) plan, regardless of employee participation.

• Matching charitable contributions up to $2,500 per year.

• Annual Work from Home (WFH) stipend of $1,200.

• Employee Recognition and Rewards Program.

• Pet insurance.

• Employee product samples and discounts.

• Professional Development Fund.

• Free Calm App subscription.

• A fully remote work culture focused on autonomy.