CRO and Website Optimization Specialist

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Take charge of the website and quiz-funnel experimentation strategy, prioritizing initiatives based on customer behavior, data insights, and potential impact on conversions.

• Develop clear hypotheses from conversion opportunities, establishing defined success metrics and a rationale for each test's value.

• Independently build, quality assure, and launch A/B tests using Intelligems or similar experimentation platforms.

• Make modifications to the Shopify front end autonomously, including updates to landing pages, enhancements in merchandising, UX adjustments, and site improvements focused on boosting conversions.

• Create and optimize landing pages independently rather than relying exclusively on designers or developers for implementation.

• Enhance quizzes and personalization funnels using Digioh or similar tools to drive engagement and facilitate progression through the purchasing journey.

• Optimize cart and upsell functionalities utilizing Rebuy, Smart Cart, or comparable Shopify conversion tools.

• Leverage GA4 and platform-level analytics to assess website behavior, conversion rates, event tracking, and outcomes of experiments.

• Convert experiment findings into actionable next steps, which may include follow-up tests, rollouts, iterations, or adjustments in roadmap priorities.

• Resolve unfamiliar website and platform issues autonomously using available documentation, support resources, AI tools, and structured problem-solving techniques.

⛳️ Requirements

• 3-6+ years of direct experience in conversion rate optimization (CRO), e-commerce website enhancement, growth, or a similar role, with consideration for candidates whose experience reflects equivalent depth.

• Strong practical understanding of e-commerce conversion optimization, encompassing funnels, customer journeys, merchandising, user experience (UX), and essential conversion drivers.

• Practical experience with Shopify front-end modifications, demonstrating the ability to independently implement and troubleshoot website changes.

• Proven track record of managing A/B testing processes from identifying opportunities and creating hypotheses to implementation, analysis, and subsequent recommendations.

• Hands-on experience with Intelligems or an equivalent experimentation platform, along with a working knowledge of GA4 and website conversion analytics.

• Capability to personally construct landing pages and conversion experiences instead of merely drafting briefs for designers or developers.

• Strong judgment, meticulous attention to detail, and the ability to meticulously follow detailed written or video instructions when handling sensitive website or company information.

• Experience utilizing Digioh for quizzes, funnels, personalization, or similar conversion experiences.

• Familiarity with Rebuy, Smart Cart, or other comparable tools for upselling and cart optimization within Shopify.

• Direct experience collaborating with direct-to-consumer (DTC) e-commerce brands.

• Experience in optimizing subscription-based e-commerce models.

• Previous experience in a role that integrated strategic CRO leadership with significant hands-on execution.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Flexible work environment with remote work options.

• Opportunities for professional development and career growth.

• Comprehensive health and wellness benefits.

• Collaborative and innovative work culture.