CRO, Website Optimization Specialist

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Take charge of the website and quiz-funnel experimentation strategy, prioritizing initiatives based on customer behavior, data insights, and potential impact on conversions.

• Develop clear hypotheses for conversion opportunities, including defined success metrics and justification for the importance of each test.

• Independently construct, quality assure, and launch A/B tests using Intelligems or similar experimentation platforms.

• Make independent front-end modifications on Shopify, encompassing updates to landing pages, improvements in merchandising, UX alterations, and site enhancements aimed at boosting conversions.

• Create and refine landing pages without solely relying on designers or developers to implement suggestions.

• Enhance quizzes and personalization funnels using Digioh or similar tools to drive engagement and facilitate progression through the purchasing journey.

• Optimize cart and upselling experiences by utilizing Rebuy, Smart Cart, or comparable Shopify conversion tools.

• Leverage GA4 and platform-specific analytics to assess website behavior, conversion performance, event tracking, and the results of experiments.

• Convert experiment findings into actionable next steps, including follow-up tests, rollouts, iterations, or adjustments to roadmap priorities.

• Resolve unfamiliar website and platform issues independently using documentation, support resources, AI tools, and systematic problem-solving techniques.

⛳️ Requirements

• 3-6+ years of practical experience in conversion rate optimization (CRO), e-commerce website enhancement, growth, or a closely related field, with some flexibility for candidates whose experience reflects equivalent depth.

• Strong hands-on knowledge of e-commerce conversion optimization, including funnels, customer journeys, merchandising, UX, and crucial conversion drivers.

• Proven front-end experience with Shopify, enabling independent execution and troubleshooting of website changes.

• Demonstrated ownership of A/B testing processes, from identifying opportunities and formulating hypotheses to implementation, analysis, and subsequent recommendations.

• Hands-on experience with Intelligems or a similar experimentation platform, along with a working understanding of GA4 and website conversion analytics.

• Capability to personally create landing pages and conversion experiences rather than solely drafting briefs for designers or developers.

• Strong analytical judgment, meticulous attention to detail, and the ability to carefully follow detailed written or video instructions when managing sensitive website or company data.

• Experience utilizing Digioh for quizzes, funnels, personalization, or similar conversion experiences.

• Familiarity with Rebuy, Smart Cart, or similar tools for optimizing upsell and cart experiences on Shopify.

• Direct experience working with direct-to-consumer (DTC) e-commerce brands.

• Background in optimizing subscription-based e-commerce businesses.

• Previous experience in a role that combined strategic CRO leadership with significant hands-on execution.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Flexible working hours and remote work options.

• Opportunities for professional development and growth.

• A dynamic and collaborative work environment.

• Health and wellness benefits.