Conversion Rate Optimisation, CRO Consultant

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Assume complete responsibility for the comprehensive conversion rate optimization strategy across four primary websites.

• Enhance ecommerce conversion rates, reduce customer acquisition costs (CAC), and optimize the return on investment (ROI) of existing traffic.

• Provide a monthly report for each site that includes analysis outcomes, actions taken to boost conversion rates, and increases in conversion percentage based on orders/purchases relative to traffic.

• Research, design, and implement an enhanced and user-friendly search bar for all four websites.

• Develop improved filters to streamline the customer journey, making it as straightforward and intuitive as possible.

• Formulate a strategy to expand product sales across a wider range of offerings while addressing the concentration of sales among top products.

• Analyze the most successful product content pages on both desktop and mobile, replicating effective strategies for other products.

• Conduct ongoing quantitative audits utilizing GA4 and qualitative research through session recordings, heatmaps, and exit surveys.

• Manage a prioritized roadmap for A/B and multivariate testing aligned with core commercial KPIs.

• Collaborate with UI/UX designers and front-end developers to implement experimental ideas.

• Set up, launch, and oversee A/B tests using commercial testing tools.

• Assess test results employing statistical methods and validate confidence levels before rolling out successful variants.

• Maintain CRO dashboards and relay insights to the broader business, elucidating user behavior.

⛳️ Requirements

• Over 3 years of experience managing CRO programs specifically for rapidly growing B2C/B2B ecommerce platforms.

• Extensive knowledge of Google Analytics 4 (GA4) and its checkout funnels, along with behavioral tools.

• Practical experience with A/B testing methodologies.

• Strong grasp of UX/UI best practices.

• Familiarity with web performance metrics, including Core Web Vitals.

• Basic understanding of HTML/CSS/JavaScript to facilitate test setups.

• Highly analytical with a strong comfort level in data science and statistics.

• Naturally curious about consumer psychology.

🏝️ Benefits

• Opportunity to work remotely.