Director, CRO, Subscription

This is a fully remote position, open to applicants in California.

📋 Description

• Take charge of the CRO and testing strategy for front-end pages, landing pages, product pages, and blog content.

• Develop, prioritize, and implement unbiased tests aimed at enhancing the conversion rate and average order value.

• Analyze test outcomes and convert data into actionable insights.

• Manage subscription retention, churn, and lifetime value initiatives using ReCharge.

• Experiment with save strategies, oversee dunning processes, minimize involuntary churn, extend billing cycles, and enhance subscriber lifetime value.

• Collaborate with the Lifecycle Marketing Manager to craft personalized communications for subscribers.

• Design and oversee pricing experiments to optimize margins and conversions, holding final authority on test design and execution.

• Manage the AfterSell relationship and conduct upsell/cross-sell tests to boost upsell acceptance rates.

• Assess competing vendors and decide on tool evolution or transitions.

• Assist in product launches and company-wide sales initiatives in collaboration with marketing, creative, and operations teams.

• Team up with Acquisition to conduct landing page tests aimed at decreasing CAC and increasing new customer ROAS.

• Proactively identify site issues and opportunities for enhancement and drive them toward resolution.

• Report directly to the Chief Retention Officer as an individual contributor.

⛳️ Requirements

• Over 10 years of experience in ecommerce, subscription/retention, CRO, or growth marketing for DTC subscription-based consumer brands.

• Practical experience with Shopify Plus, ReCharge, and testing tools such as Convert, Optimizely, and VWO, along with upsell/cross-sell tools.

• Proven history of designing, executing, and interpreting statistically valid CRO and upsell tests.

• Ability to maintain unbiased test design and effectively defend data interpretations.

• Understanding of dunning management strategies to mitigate involuntary churn.

• Strong perspective on pricing strategies and margin optimization supported by data-driven insights.

• Familiarity with the ecommerce and subscription tool landscape, including upsell, retention, and CRO platforms.

• Ability to make informed decisions on build-vs-buy or vendor-switch scenarios.

• Comfortable managing ambiguous, cross-functional tasks in a dynamic, autonomous, and fully remote work environment.

🏝️ Benefits

• Flexible time off plus 9 annual company holidays.

• Birthday celebrated as a paid vacation day.

• 100% company-paid base plan for Medical, Dental, and Vision Insurance for employees.

• 100% company-paid Life Insurance and Short-Term Disability Coverage.

• 3% employer contributions to the 401(k) plan, regardless of employee participation.

• Matching charitable contributions up to $2,500 per year.

• $1,200 annual Work from Home (WFH) stipend.

• Employee Recognition and Rewards Program.

• Pet insurance.

• Employee product samples and discounts.

• Professional Development Fund.

• Free subscription to the Calm App.

• Eligibility for bonuses.

• Fully remote work culture driven by autonomy.

• Opportunity for role expansion and potential team growth.