Senior Manager, CRO

This is a fully remote position, open to applicants in Armenia.

📋 Description

• Develop and oversee a scalable experimentation program across all FXTM digital platforms.

• Take full ownership of the CRO strategy from inception to execution, including roadmap creation, tool deployment, experiment oversight, and evaluating performance impact.

• Implement the CRO strategy and experimentation roadmap throughout acquisition funnels, campaigns, promotions, and essential onsite journeys.

• Create, prioritize, and manage A/B and multivariate testing initiatives.

• Discover optimization opportunities through funnel analysis, behavioral data, heatmaps, and user research.

• Examine user behavior, drop-off rates, and performance metrics to identify bottlenecks and commercial prospects.

• Define experiment requirements and provide briefs to UX, development, and product teams.

• Ensure proper tracking, quality assurance, and statistical integrity across all experiments.

• Convert data insights into actionable improvements in design, messaging, and content.

• Present findings to senior stakeholders and guide data-driven decision-making.

• Choose and manage CRO and experimentation tools.

⛳️ Requirements

• Over 5 years of experience in CRO, experimentation, digital marketing, or web analytics.

• Demonstrated experience in owning and expanding an experimentation roadmap.

• Strong expertise in Google Analytics (GA4), Google Tag Manager, and A/B testing platforms like Optimizely, VWO, Webtrends Optimize, or AB Tasty.

• Experience with SQL and structured data analysis is preferred.

• Solid understanding of statistical methodologies and experimental design principles.

• Profound knowledge of user psychology and behavioral drivers in digital contexts.

• Proven experience in optimizing acquisition funnels, landing pages, and commercial journeys.

• Excellent cross-functional collaboration abilities and capacity to influence product and marketing stakeholders.

🏝️ Benefits

• Availability for remote work.

• Access to guidance, tools, and straightforward market entry.

• Opportunities for skill development.

• Early opportunities for responsibility.

• A rewarding and fulfilling career path.

• Commitment to equal opportunities in employment.