CRO and Website Optimization Specialist

This is a fully remote position, open to applicants in Sri Lanka.

📋 Description

• Take charge of the website and quiz-funnel experimentation strategy, prioritizing initiatives based on customer behavior, data insights, and potential impact on conversions.

• Transform conversion opportunities into well-defined hypotheses that include success metrics and a justification for the value of each test.

• Build, quality assure, and launch A/B tests personally using Intelligems or similar experimentation platforms.

• Independently implement front-end changes on Shopify, encompassing updates to landing pages, enhancements to merchandising, UX modifications, and site improvements aimed at boosting conversions.

• Create and refine landing pages instead of solely depending on designers or developers to carry out suggestions.

• Enhance quizzes and personalization funnels with Digioh or similar tools to foster greater engagement and advance users through the purchasing journey.

• Optimize cart experiences and upselling opportunities using Rebuy, Smart Cart, or other Shopify conversion tools.

• Leverage GA4 and platform-level analytics to assess website performance, conversion metrics, event tracking, and outcomes of experiments.

• Convert experiment findings into actionable next steps, including follow-up tests, rollouts, iterations, or adjustments in roadmap priorities.

• Independently troubleshoot unfamiliar website and platform challenges utilizing documentation, support resources, AI tools, and structured problem-solving techniques.

⛳️ Requirements

• A minimum of 3-6+ years of direct experience in CRO, e-commerce website optimization, growth, or a closely related field, with flexibility for candidates whose experience showcases equivalent expertise.

• Strong practical understanding of e-commerce conversion optimization, including funnels, customer journeys, merchandising, UX, and essential conversion drivers.

• Hands-on experience with Shopify front-end development, possessing the capability to make and troubleshoot website modifications independently.

• Proven track record managing A/B testing processes from identifying opportunities and forming hypotheses to executing tests, analyzing results, and recommending subsequent actions.

• Practical experience with Intelligems or a similar experimentation platform, in addition to familiarity with GA4 and website conversion analytics.

• Ability to personally create landing pages and conversion experiences rather than just drafting briefs for designers or developers.

• Strong judgement, attention to detail, and the capability to carefully adhere to detailed written or video instructions when handling sensitive website or company data.

• Experience utilizing Digioh for quizzes, funnels, personalization, or similar conversion experiences.

• Familiarity with Rebuy, Smart Cart, or comparable tools for upselling and cart optimization on Shopify.

• Direct experience with DTC e-commerce brands.

• Background in optimizing subscription-based e-commerce businesses.

• Previous experience in a role that combined strategic CRO leadership with significant hands-on execution.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Flexible working hours and remote work options.

• Opportunities for professional development and continuous learning.

• Collaborative and inclusive company culture.

• Health and wellness benefits.