Conversion Rate Optimization, CRO Specialist

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Take charge of testing and enhancing direct-response lead-generation funnels, which include landing pages, lead forms, qualification flows, and thank-you pages.

• Develop ideas for split tests across various elements such as headlines, copy, layouts, form design, qualification questions, CTAs, trust elements, and page speed.

• Utilize PostHog analytics, session replays, heatmaps, platform data, and lead-quality feedback to pinpoint friction points and formulate hypotheses.

• Conduct research on competitor funnels and industry best practices.

• Keep the split-test calendar and pipeline organized from ideation through backlog, build, QA, launch, and readout.

• Prioritize testing initiatives based on expected impact, confidence, and level of effort, utilizing ICE scoring.

• Ensure that tests achieve significant sample sizes and avoid overlapping tests to prevent result contamination.

• Maintain a centralized log of test outcomes and insights.

• Create test variants from start to finish, encompassing layout, visual hierarchy, CTAs, color, imagery, forms, and mobile experience.

• Deliver build-ready designs using Figma or similar tools and leverage AI design tools to explore various options.

• Provide developers/technical teams with details on responsive behavior, states, tracking events, and acceptance criteria.

• Compose test briefs and specifications detailing variant specifics, success metrics, tracking needs, and launch timelines.

• Coordinate build schedules between Marketing and development/technical teams.

• Perform quality assurance on pages, forms, pixels, UTMs, and lead-routing/CRM integrations across both desktop and mobile platforms.

• Assess new features and tools aimed at enhancing testing speed or conversion rates.

• Track conversion rates, cost per lead (CPL), lead quality/qualification rates, form abandonment, and subsequent conversion to signed cases.

• Analyze results statistically and recommend whether to roll out, iterate, or discontinue tests.

• Share weekly updates on testing and monthly performance summaries with the Marketing team.

• Collaborate with media buyers to ensure alignment of landing-page tests with advertising angles, target audiences, and traffic sources.

• Offer feedback on creative and copy based on conversion performance.

• Work alongside Intake and Compliance teams to uphold lead quality and advertising/consent standards.

• Provide success metrics including PostHog reviews, metric definitions, landing-page inventory, recommendations for design tools, testing pipeline, test templates, and a minimum of two tests launched monthly starting from the second month, alongside QA/readouts, tracking checks, implementation tickets for successful tests, and post-launch performance monitoring.

⛳️ Requirements

• A minimum of 3 years of experience in conversion rate optimization, growth marketing, or performance marketing.

• A demonstrated history of executing A/B or multivariate tests that yield measurable improvements in conversion rates or CPL.

• Strong preference for experience in optimizing lead-generation funnels.

• Familiarity with PostHog or similar platforms such as VWO, Optimizely, or Convert.

• Knowledge of Google Analytics 4, Google Tag Manager, and landing page builders or CMS platforms.

• A solid understanding of statistical significance, sample sizes, and test design methodologies.

• Proficiency in Google Sheets or Excel for tracking and analytical purposes.

• Capability to assess lead quality and downstream outcomes beyond top-line conversion rates.

• A robust understanding of conversion tracking, pixels, UTMs, and attribution methodologies.

• Experience managing a diverse pipeline or roadmap of multiple projects concurrently.

• Ability to draft clear, detailed briefs for developers and ensure cross-functional teams adhere to timelines.

• Capacity to independently manage priorities in a dynamic, test-and-learn remote environment.

• Basic knowledge of HTML/CSS is a plus.

• Familiarity with lead routing or CRM systems is advantageous.

• Experience with call tracking platforms such as CallRail, Invoca, or Ringba is beneficial.

• Knowledge of TCPA and consent capture solutions like TrustedForm is a plus.

• Background in marketing within legal, insurance, healthcare, or other regulated industries is advantageous.

🏝️ Benefits

• Uncapped quarterly profit-sharing bonuses based on overall company performance.

• Full coverage of monthly premiums for high-quality medical, dental, and vision insurance plans for US-based employees and their dependents.

• 100% company match on employee contributions to either HSA or FSA flexible benefits plans for US-based employees.

• A $500 free FSA contribution from the company, regardless of employee contribution.

• A 401k plan with a full company match of up to 6% of salary and no required vesting period for US-based employees.

• Unlimited paid time off with planned coverage for roles and responsibilities.

• Access to Wellhub wellness benefits, including 20,000+ gyms, studios, and wellness apps, fully funded by the company.

• Work-from-home equipment budget at the company's discretion.

• A permanently remote work environment.

• Opportunities for professional growth.

• A flexible work atmosphere.