Director, Web – Conversion Optimization

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the strategy, design, and effectiveness of Facet’s website and landing pages.

• Create a digital storefront that embodies the brand, provides an exceptional user experience, and generates qualified, high-intent leads.

• Spearhead a comprehensive website redesign, manage the continuous roadmap, and consistently optimize for search and conversion rates.

• Oversee content strategy, manage testing frameworks, and implement strategic updates throughout the site.

• Lead the strategic deployment and launch of the remainder of the website prior to year-end.

• Drive conversion rate optimization programs, ongoing A/B testing, personalization, and web analytics to enhance funnel conversion and lead generation.

• Design, customize, and enhance landing page experiences for top-of-funnel and nurture campaigns.

• Manage on-site optimization for both traditional and AI-driven search, covering SEO, AEO, and GEO.

• Collaborate with the Content team on editorial strategies that support search visibility.

• Define and guide Facet’s e-commerce strategy from the planning phase through execution.

• Design transactional journeys, the necessary infrastructure, and optimization practices for direct on-site purchases.

• Lead cross-functional project teams and oversee external agency partnerships.

• Potentially establish, mentor, and lead a digital team as the organization expands.

• Utilize AI and contemporary web practices to personalize content, journeys, and offers.

• Work alongside Website Engineering and Product teams to develop scalable personalization tools and experimentation infrastructure.

• Collaborate with Engineering on the website platform direction, including CMS, tooling, and infrastructure.

• Establish standards for speed, reliability, mobile performance, and WCAG accessibility compliance.

• Define key performance indicators (KPIs), funnel metrics, tagging and event protocols, and attribution logic.

• Own reporting on web performance and pipeline contributions to leadership.

• Collaborate with Data Science & Analytics and Engineering to ensure pages and journeys are properly instrumented and measurable.

• Partner with Compliance to ensure web experiences adhere to fiduciary and regulatory standards, including SEC Marketing Rule disclosures, testimonials, performance claims, consent management, cookie policy, and data privacy obligations.

⛳️ Requirements

• Over 10 years of progressive experience in digital marketing, with a specific focus on website strategy, conversion rate optimization (CRO), or e-commerce leadership.

• Advanced knowledge of CRO and a track record of building and scaling high-performing landing page programs across diverse traffic sources.

• In-depth, strategic insight into the evolving search landscape, including AEO and GEO strategies.

• Demonstrated ability to lead complex web content projects, implement testing strategies, and oversee large-scale enterprise-level site launches under strict deadlines.

• Proven experience in hiring, developing, and leading high-performing teams.

• Strong quantitative marketing skills, including defining KPIs, measuring web strategies, conducting A/B tests, analyzing funnel drop-offs, and translating data into insights for executives.

• Entrepreneurial mindset with an eagerness to navigate ambiguous spaces and develop new capabilities.

• Extensive knowledge of CMS platforms, web analytics, and enterprise optimization tools.

• Strong desire and capability to collaborate cross-functionally with Marketing, Design, and Product leadership.

• Previous experience in e-commerce leadership is strongly preferred.

• Willingness to fully embrace and advocate for the Facet brand both internally and externally.

• Excellent executive communication, organizational, and project management skills.

• Understanding of seamless digital experiences that cultivate long-term relationships.

• Exceptional technical skills and the ability to master in-house software and testing tools.

• Capacity to give and receive constructive feedback.

• Ability to operate independently, foster team alignment, manage multiple strategic priorities, and demonstrate outstanding time and resource management.

• Innovative mindset when addressing complex business challenges.

🏝️ Benefits

• Bonus

• Equity (ISOs): We believe that all employees should be shareholders in our mission.

• Flexible PTO

• Medical, dental, and vision insurance

• 401(k) with employer match

• Short and long-term disability coverage (paid by Facet)

• Life insurance options

• Paid parental leave

• Certification reimbursement program

• Work from anywhere in the US