Senior Manager, Creator Commerce – TikTok Shop, Trybe

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of and expand AG1's TikTok Shop and Trybe Program.

• Manage the TikTok Shop's P&L, storefront, merchandising, agency relations, creator/affiliate strategies, and LIVE commerce initiatives.

• Lead the Trybe Program from inception to completion, which includes the VIP tier, retainer initiatives, content approvals, and paid strategies.

• Monitor GMV, affiliate GMV, and program economics to inform investment choices.

• Supervise TikTok Shop agencies and ensure partners meet GMV, creator activation, and content output objectives.

• Control pricing, promotions, product assortment, catalog/inventory synchronization, and conversion enhancements.

• Recruit, onboard, engage, and manage relationships with creators and affiliates.

• Propel creator outreach and prospecting across various tiers.

• Develop creator incentives and challenges, including tiered bonuses and campaign contests.

• Monitor creator-level conversion and sales metrics, reallocating investments towards high-performing individuals.

• Oversee product seeding and the strategy for LIVE commerce, including scheduling, host selection, and post-stream analysis.

• Anticipate, analyze, and resolve GMV performance issues throughout the sales funnel.

• Manage the architecture of commissions and incentives.

• Establish community strategies, tone, and standards for the Trybe creator community.

• Direct creator onboarding, engagement, recognition, and retention efforts.

• Operate the VIP program and manage the retainer program from negotiation to renewal.

• Approve content for brand compliance, claims, and standards.

• Utilize paid media insights to guide creators and make approval/rejection choices.

• Identify and spearhead expansion into new creator commerce channels.

• Report directly to the VP of Partnerships.

⛳️ Requirements

• Demonstrated success in managing and scaling a TikTok Shop, encompassing ownership of P&L, GMV, and affiliate growth.

• Extensive, hands-on experience with creator/affiliate programs on TikTok Shop, including commission structures, product seeding, and LIVE commerce.

• Proven ability to manage a P&L while balancing commission, seeding, agency, and production expenditures against margin and growth objectives.

• Experience in building and managing large-scale creator or affiliate communities, including tiered/VIP and retainer programs.

• Strong agency management skills, including the ability to evaluate, negotiate with, and hold external partners accountable for performance.

• Proficient in interpreting paid media and content performance data for creator coaching and content approval decisions.

• Excellent negotiation capabilities with creators, agencies, and internal stakeholders.

• Strong analytical skills and familiarity with GMV, TAC/CAC, and conversion metrics.

• Comfortable with end-to-end ownership of outcomes and agile adaptation in a rapidly evolving platform landscape.

• Outstanding written and verbal communication skills; adept at presenting program performance to leadership.

🏝️ Benefits

• Competitive salary and performance-driven incentive plans.

• A fully remote work environment (with the exception of Laboratory positions).

• Paid holidays.

• Company-wide reset and reflection days.

• Unlimited PTO (subject to your country of residence).

• Opportunities for in-person team gatherings.

• Access to AG1 products and branded merchandise.

• Monthly telecom stipend for eligible team members.

• Benefits and insurance as mandated by law, depending on country of residence.

• Stock options available for qualifying roles.

• Performance bonuses for eligible positions.