Senior Manager, Convening Event Experiences

This is a fully remote position, open to applicants in New York.

📋 Description

• Take charge of the entire design and execution process for Nielsen's premier annual convening experience.

• Spearhead high-profile events during global sports occasions, such as the World Cup, Super Bowl, Olympic programs, and Cannes Lions gatherings.

• Develop and manage executive forums, roundtables, and dinners for C-suite executives.

• Establish guest experience models, hospitality standards, and key content moments.

• Collaborate with Global Client & Sales Leadership and Customer Lifecycle Marketing to enhance guest strategies and retention goals.

• Manage the architecture of invitations, tiering, RSVP conversion, and follow-up actions after events.

• Transform Nielsen's brand and media intelligence narrative into premium environments, formats, content, and experiences.

• Lead agencies and production partners, including creating workback plans and production documentation.

• Oversee safety, security, legal, and compliance aspects across the premium portfolio.

• Evaluate event Net Promoter Score (NPS), perceptions from senior attendees, retention effects, and generated executive meetings.

• Present findings and suggestions to marketing and commercial leadership.

• Administer the budget for premium convenings and ensure justifiable returns on investment.

⛳️ Requirements

• Over 10 years of experience leading premium B2B experiences, high-level executive convenings, or elite client programs for global brands.

• Proven track record of managing a flagship or enterprise-scale event targeting executive and C-suite audiences, including full budget responsibility.

• Experience in providing premium hospitality and organizing events during significant sports, entertainment, or cultural happenings, preferably in a rights-holder or official-partner context.

• Demonstrated ability to create programming and content moments in addition to managing logistics and production elements.

• History of aligning experiences with account retention, deepening executive relationships, and achieving commercial results.

• More than 7 years of experience managing agencies, production, and technology partners to premium standards.

• Exceptional written and verbal communication skills, with the ability and confidence to prepare and advise senior executives as hosts.

• Bachelor’s degree in Marketing or equivalent professional experience.

🏝️ Benefits

• Comprehensive health and wellness plans.

• 401(k) plan with matching contributions from Nielsen.

• Generous paid time off policy.

• Possible provision of a company vehicle depending on the position.

• Eligibility for discretionary incentives or bonuses may be available based on the role.

• Potential for bonuses, equity, or other incentive programs.