Events Director

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of Ventra Health’s enterprise events strategy, making informed decisions about which events to attend, sponsor, host, or withdraw from.

• Collaborate with Marketing and Sales executives to establish the annual events strategy, objectives, priorities, and alignment for demand generation.

• Manage the entire events budget, including planning, allocation, forecasting, and accountability for performance.

• Lead negotiations for contracts and sponsorships while overseeing vendor performance and renewals.

• Create measurement frameworks for events, focusing on pipeline, meetings, cost per opportunity, and ROI.

• Build and nurture the events team, establishing standards, processes, and playbooks.

• Execute 6–10 national conferences and trade shows each year.

• Oversee booth experiences, receptions, private dinners, contracts, sponsorships, shipping, vendors, staffing, lead capture, and onsite troubleshooting.

• Coordinate internal attendees, manage run-of-show, executive briefings, post-event lead handoffs, MQL identification, and ROI reporting.

• Assist with regional shows and maintain event materials, inventory, and calendar.

• Plan account-based programming, user groups, client advisory boards, client panels, and VIP experiences.

• Manage the execution of webinars from run-of-show and content development to promotion, rehearsals, hosting, moderation, Q&A, replay, and follow-up.

• Prepare and coach internal speakers and client panelists.

• Track webinar registrations, attendance, engagement, and their influence on the pipeline.

• Manage event campaigns in HubSpot to attribute leads, meetings, and revenue.

• Align events with the Named Account ABM program and assess account penetration.

• Maintain the master events calendar, planning timeline, and budget tracker.

• Evaluate event performance and provide recommendations on what to retain, scale, or eliminate.

• Oversee agencies and vendors for exhibit, AV, registration, shipping, and promotional items.

⛳️ Requirements

• 7–10+ years of experience in B2B event or field marketing.

• 3+ years of experience leading a national events program with direct responsibility for a multi-million-dollar budget.

• Proven experience in negotiating sponsorships, venue, and vendor contracts while making independent strategic investment decisions.

• Demonstrated ability to develop an events strategy linked to demand generation objectives and present it to senior executives.

• Experience in leading, coaching, or managing team members or agency partners.

• Successful track record of running national conference programs, including booth logistics, vendor management, budgets, and onsite leadership.

• Experience in producing and hosting live webinars from start to finish on a platform.

• Exceptional organizational skills and attention to detail.

• Comfortable working with C-suite leaders, physicians, and senior Sales and Customer Success leaders.

• Willingness to travel up to 25%, including 2–4 weekends, and engage in hands-on booth work, including setup, tear-down, lifting, and long hours on feet.

• Strong written and verbal communication skills.

• Familiarity with a CRM and marketing automation platform; HubSpot is strongly preferred.

• Ability to manage multiple events concurrently in a fast-paced, lean-team environment.

• Bachelor’s degree in marketing, communications, business, or a related field.

• Preferred: experience in healthcare, healthcare IT, revenue cycle management, or professional services selling to physician groups, hospitals, or health systems.

• Preferred: experience supporting ABM programs and measuring event ROI linked to pipeline.

• Preferred: experience in planning VIP events.

• Preferred: proficiency in using AI tools for drafts, run-of-show, scripts, and reporting.

🏝️ Benefits

• Ventra performance-based incentive plan.

• Discretionary incentive bonus in accordance with company policies.

• Referral bonus.