Director, KOLs & Events

This is a fully remote position, open to applicants in United States.

📋 Description

• Formulate and implement the annual strategic plan for Henry Schein Dental events, trade shows, conventions, and regional initiatives.

• Assess and prioritize the annual events calendar based on company objectives, sales targets, and market opportunities.

• Create innovative event concepts, educational programs, and customer engagement initiatives.

• Forge partnerships with associations, industry organizations, and supplier collaborators.

• Drive cross-departmental collaboration with sales, marketing, education, finance, and business leadership teams.

• Supervise the planning, logistics, and execution of national, regional, and supplier partner events.

• Oversee pre-event, onsite, and post-event marketing campaigns.

• Manage booth experiences, digital signage, presentation schedules, lead generation, attendee engagement, and related event activities.

• Ensure uniform brand representation across all events and communications.

• Direct attendee communications via email, social media, texting campaigns, websites, landing pages, and promotional materials.

• Supervise continuing education event strategies, registration processes, and educational program support.

• Assist regional event teams with templates, tools, and scalable resources.

• Lead and manage Henry Schein Dental’s Key Opinion Leader program.

• Cultivate relationships with KOLs, clinical champions, speakers, and industry influencers.

• Oversee the recruitment, contracting, utilization, and evaluation processes for KOLs.

• Identify and develop new speaker relationships.

• Align KOL activities with event and marketing strategies.

• Create and control event budgets, forecasts, and financial reports.

• Monitor and communicate event performance metrics, ROI, lead generation efficiency, and marketing KPIs.

• Develop sales attribution models, tracking parameters, and reporting procedures.

• Enhance processes, operational efficiency, and data governance.

• Negotiate contracts with venues, vendors, agencies, suppliers, and external partners.

• Manage vendor relationships and consolidate supplier partnerships where appropriate.

• Design contingency plans and address operational risks.

• Lead, coach, mentor, and develop the events and marketing team.

• Promote accountability, innovation, teamwork, and continuous improvement.

• Train and develop sales teams on onsite event processes, lead generation, and event tools.

• Lead and develop virtual and cross-functional teams across various business units.

⛳️ Requirements

• Extensive experience in leading large-scale trade shows, conventions, and corporate events.

• Proven experience in developing and executing integrated event marketing strategies.

• Strong understanding of marketing KPIs, lead generation, ROI measurement, and campaign analytics.

• Experience managing Key Opinion Leaders (KOLs), speaker programs, or clinical partnerships in healthcare, dental, or related fields.

• Demonstrated experience in negotiating contracts and managing relationships with external vendors.

• Experience in a direct selling environment supporting national sales organizations.

• Excellent project management and organizational skills with the capability to handle multiple priorities simultaneously.

• Exceptional management and leadership abilities.

• Exceptional verbal and written communication skills.

• Outstanding presentation and public speaking capabilities.

• Proficient in independent decision-making, analysis, and problem-solving.

• Ability to interpret and act upon financial information and external trends.

• Competent in planning and managing complex projects, including timelines, budgets, and responsibilities.

• Expert planning and organizational skills.

• Excellent negotiation skills.

• Capacity to influence, build relationships, manage conflict, and navigate organizational complexities.

• Broad professional and managerial expertise with knowledge of industry practices and company policies and procedures.

• Proficient in multiple technical and business skills.

• Competent in strategic planning.

• Typically 12 or more years of progressively responsible and complex professional experience.

• 5 or more years of management experience.

• Bachelor's Degree or global equivalent in a related field preferred.

• Master's degree or global equivalent is a plus.

• Willingness to travel, typically less than 10%.

🏝️ Benefits

• Bonus eligibility contingent upon achieving the plan.

• Medical, Dental, and Vision Coverage.

• 401K Plan with Company Match.

• PTO or sick leave if applicable.

• Paid Parental Leave.

• Income Protection.

• Work Life Assistance Program.

• Flexible Spending Accounts.

• Educational Benefits.

• Worldwide Scholarship Program.

• Volunteer Opportunities.