Senior Manager, Content Production

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Take ownership of the Revenue Cycle Management (RCM) domain and the content strategy within the overall editorial framework.

• Gain a deep understanding of athenahealth's RCM offerings, customer requirements, market landscape, and go-to-market strategies.

• Produce RCM-related content, particularly high-quality blogs and eBooks that cater to audiences at various stages of the funnel.

• Transition into content areas such as Value-Based Care, Payer, Interoperability, and Patient Experience as necessary.

• Conduct interviews, analyze data, and perform research to generate accurate, engaging, and useful content.

• Customize content and tone for various audiences, including Specialties, Enterprise, Small Group, and Group sectors.

• Provide consultation on landing pages, emails, and webinars to ensure narrative coherence and editorial excellence.

• Create briefs for freelance writers and assess their work for accuracy, quality, and alignment with editorial standards.

• Manage stakeholder review and approval processes, track feedback and decisions, and communicate the status of content projects.

• Collaborate with Product and Portfolio Marketing, Brand, and Integrated Marketing on messaging, campaigns, and go-to-market strategies.

• Implement SEO and AI search optimization techniques, including AIO, LLMO, and GEO.

• Utilize performance insights to improve topics, formats, and future content strategies.

• Review RCM and related content for gaps, overlaps, refresh opportunities, and new content priorities.

• Report to the Senior Manager of Editorial Content and work in partnership across a matrixed organization.

⛳️ Requirements

• 8-10 years of experience in content marketing, editorial roles, journalism, or professional writing.

• Significant experience in creating long-form B2B content.

• Experience in the healthcare sector is essential.

• Direct experience with Revenue Cycle Management (RCM) is highly preferred.

• Familiarity with Value-Based Care, Payer, Interoperability, or Patient Experience is advantageous.

• Proven ability to operate within a highly cross-functional, stakeholder-driven, matrixed organization.

• Outstanding writing and editing capabilities.

• Strong portfolio that includes long-form business content such as blogs, eBooks, guides, reports, or case studies.

• Ability to rapidly develop expertise in multiple subject areas.

• Skilled in building productive relationships with internal experts and cross-functional collaborators.

• Capacity to adjust tone, depth, and format for various audiences and specialties.

• Familiarity with SEO and AI search optimization techniques, including AIO, LLMO, and GEO.

• Excellent judgment, organizational skills, and stakeholder communication abilities.

• Capability to work independently, manage competing priorities, and deliver high-quality work in a dynamic environment.

• Bachelor's degree in English, journalism, marketing, communications, or a related discipline.

🏝️ Benefits

• Annual discretionary bonus plan (eligibility based on role).

• Variable compensation plan (eligibility based on role).

• Equity plans (eligibility based on role).

• Comprehensive health and financial benefits.

• Commuter support (dependent on location).

• Employee assistance programs.

• Tuition assistance.

• Employee resource groups.

• Collaborative workspaces.

• Flexible work arrangements and digital collaboration tools.

• Company events, including book clubs, external speakers, and hackathons.

• A learning-focused company culture.

• Supportive team environment.

• An inclusive workplace atmosphere.