Content Executive

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of content production for campaigns, the ebook schedule, website text, and blog.

• Manage the content calendar for campaigns, blog posts, website text, and video.

• Create website text, ebooks, and campaign copywriting.

• Execute regular paid and full-funnel marketing initiatives, including landing pages, Meta ad copy, and lead-generation materials.

• Craft compelling landing page copy that is optimized for keywords and conversions.

• Develop sales materials that effectively generate leads.

• Showcase student narratives across editorial and digital platforms.

• Produce thought leadership content with insights from teams across CGA.

• Ensure alignment of written content with social media content and maintain a consistent tone of voice.

• Work collaboratively with the Designer on layout and design requirements for content assets.

• Communicate technical or on-page requirements to the development team to support GEO/AI search strategies.

• Propose enhancements for content, explore new formats, and suggest new series.

⛳️ Requirements

• 2-5 years of experience in a Content Marketing role.

• Proficient in HubSpot.

• Skilled in Canva.

• Experience in video editing.

• Writing experience with a portfolio that spans both editorial and digital channels.

• Comfortable utilizing AI workflows to enhance content production.

• Strong understanding of brand identity and tone of voice, with the discipline to uphold it.

• Ability to manage multiple content pieces simultaneously; proactive, quick, and does not wait for prompts.

• Innovative ideas for improvements, new content formats, or content series.

• Knowledge and experience in SEO and GEO (generative engine optimization).

• Exceptional attention to detail and a genuine commitment to the quality of your work.

🏝️ Benefits

• Opportunities for professional development and growth.

• Flexible work arrangements.

• Collaborative and supportive team environment.

• Access to the latest tools and technologies in content production.