Senior Manager, Consumer Operations – Omnichannel

This is a fully remote position, open to applicants in New Jersey.

📋 Description

• Act as the execution leader for consumer marketing, collaborating with internal teams and agency partners to bring the consumer strategy to life across digital and omnichannel platforms.

• Oversee daily execution in partnership with consumer agencies across media, digital, CRM, analytics, creative, and web.

• Facilitate weekly agency status meetings ensuring excellence in execution, adherence to timelines, and a focus on continuous improvement.

• Manage the operational budget for consumer marketing and provide financial reconciliation reports.

• Take ownership of the Viaskin Peanut consumer digital ecosystem, which includes the patient website and other owned channels.

• Regulate digital content publication, ensuring regulatory compliance and consistency of brand messaging across web, email, CRM, and portal touchpoints.

• Implement and refine campaigns across search, social, display, and CRM utilizing performance insights.

• Lead the promotional review process, ensuring that consumer-facing materials are processed through PRC/MLR via Veeva PromoMats.

• Maintain the consumer promotional asset library, focusing on version control, expiration tracking, and archiving.

• Create and manage the PRC submission calendar to enhance first-pass approval rates.

• Own the comprehensive consumer marketing campaign timeline, coordinating across agencies, vendors, media buyers, and internal stakeholders.

• Develop dashboards and translate campaign insights into actionable recommendations for marketing leadership.

• Establish and supervise A/B testing frameworks across digital touchpoints.

• Collaborate across functions with HCP Marketing, Market Access, Patient Services, and Commercial Operations.

• Ensure compliance with FDA promotional guidelines, PhRMA Code, and DBV policies.

• Keep audit-ready documentation across Veeva/PromoMats.

⛳️ Requirements

• A Bachelor's degree in Marketing, Communications, Business, Digital Media, or a related discipline.

• Over 5 years of marketing experience in the pharmaceutical or biotech industry, particularly focusing on omnichannel or digital marketing.

• Practical experience in leading promotional reviews and managing MLR/PRC submissions using Veeva PromoMats or a similar system.

• Proven track record in managing external agency partners and integrated, multi-vendor campaign timelines within a regulated environment.

• Experience in measuring and optimizing omnichannel campaigns.

• Highly detail-oriented with exceptional written and verbal communication skills.

• Preferred: Experience in supporting a specialty or rare disease product launch, especially in a pre-commercial or launch-stage biopharmaceutical company.

• Preferred: Knowledge of pediatric health, allergy/immunology, or other specialty therapeutic areas with intricate patient journeys.

• Preferred: Understanding of SEO/SEM best practices and experience with marketing automation or CRM-driven patient engagement platforms.

• Preferred: Familiarity with ADA/WCAG web accessibility requirements and digital compliance standards for pharmaceutical websites.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance plans.

• Opportunities for professional development and continuous learning.

• Flexible work arrangements and a supportive work environment.