Senior Manager, Commercial Marketing & Lead Management

This is a fully remote position, open to applicants in Germany.

📋 Description

• Collaborate with the Commercial Business Area to develop and execute a marketing and communications strategy aimed at achieving growth and sales goals.

• Take ownership of the planning, management, and ongoing optimization of integrated marketing campaigns across both digital and traditional platforms.

• Establish, oversee, and continually improve a structured lead management system throughout the entire marketing and sales funnel.

• Generate, qualify, nurture, and develop leads from the Commercial sector in close partnership with the Sales team.

• Create lead scoring, segmentation, and customer journey strategies to enhance lead quality and conversion rates.

• Work alongside Commercial Sales teams to ensure effective handover and follow-up of Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).

• Produce audience-targeted content and communication initiatives to boost reach, engagement, and demand for the Commercial offerings.

• Manage and further enhance CRM-supported marketing and automation processes.

• Analyze market trends, customer insights, and competitive developments to inform relevant marketing and sales actions.

• Evaluate key performance indicators (KPIs) and compile insightful reports and recommendations for management and stakeholders.

• Lead cross-functional projects and supervise external agencies and service providers.

• Serve as a subject-matter expert and act as a sparring partner for Marketing, Sales, and Management teams on strategic initiatives.

⛳️ Requirements

• A successfully completed degree in Marketing, Communications, Business Administration, Digital Business, or a related field.

• A minimum of 5–8 years of professional experience in B2B marketing, demand generation, lead management, or commercial marketing, demonstrating a proven ability to develop and implement effective marketing and lead management strategies.

• Comprehensive knowledge of digital marketing, CRM management, marketing automation, and data-driven campaign management.

• Experience collaborating with Sales organizations, along with a solid understanding of B2B sales processes and customer journeys.

• Strong analytical capabilities for assessing marketing and sales metrics, leading to effective optimization strategies.

• A blend of strategic and conceptual thinking coupled with strong execution skills and a focus on results.

• Proficient in stakeholder management and possessing excellent communication skills across all organizational levels, including senior management.

• Team-oriented, innovative, and enthusiastic about digital trends, new technologies, and data-driven business models.

• Proficient in written and spoken English.

• A strong motivation to actively contribute to shaping growth and sales success within the Commercial area while continually enhancing Marketing, lead management, and customer engagement processes in this strategically significant role.

• A passion for close collaboration with Sales, Product Management, and Marketing leadership, while building a high-performing Commercial pipeline and sustainably increasing market penetration.

🏝️ Benefits

• A secure position within a permanent employment contract.

• A collective bargaining agreement offering above-average compensation and special bonuses.

• Flexible working arrangements with the option for remote work.

• A company pension scheme.

• Access to a corporate fitness program.

• Bicycle leasing options.

• Group accident insurance.