Senior Manager, Commerce Media

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the strategy and activation of commerce media for a diverse portfolio of client accounts.

• Lead and nurture a team of Commerce individual contributors, and possibly first-line managers.

• Guarantee consistent and high-quality service delivery across retail media platforms such as Amazon, Walmart, and Criteo.

• Mentor team members, conduct one-on-ones, offer constructive feedback, and create development pathways.

• Review and enhance client-facing plans, performance narratives, testing agendas, and reports.

• Manage hiring processes, interviews, talent assessment, promotion suggestions, and development strategies.

• Encourage cross-training in commerce media capabilities and platforms.

• Take ownership of integrated commerce media planning and execution in line with client business objectives.

• Lead or co-lead senior client interactions, effectively communicating recommendations, trade-offs, and expectations.

• Ensure alignment of commerce media efforts with full-funnel and cross-channel strategies.

• Standardize planning, execution, quality assurance, pacing, change logs, documentation, and reporting across retail media.

• Implement and uphold the Commerce Media Tinuiti Way.

• Foster collaboration and manage dependencies with adjacent teams.

• Enhance team proficiency in Tinuiti tools, commerce platforms, automation, and appropriate AI integration.

• Advocate for reusable templates and workflows to minimize manual labor and rework.

• Channel platform and workflow feedback to senior commerce leadership and product/operations partners.

• Ensure decisions are data-driven using metrics such as pacing, CPC/CPA, ROAS/ACoS, NTB, and brand signals.

• Establish testing rigor, define hypotheses and reading timelines, and document insights.

• Oversee measurement alignment and integrate findings into future strategies.

• Identify and expand growth opportunities across client accounts.

• Minimize recurring inefficiencies through standards, safeguards, and coaching.

• Lead 1–2 cross-account initiatives each half to enhance consistency or efficiency.

⛳️ Requirements

• 7–10+ years of experience in commerce media, retail media, or paid commerce.

• Significant experience with key retail media ecosystems, including Amazon and/or Walmart, among others.

• Demonstrated success in leading and developing teams, including individual contributors and possibly first-line managers.

• Experience in performance management, quality assurance oversight, and capability enhancement.

• Strong understanding of commerce media optimization and measurement concepts, including ROAS/ACoS, NTB, incrementality, experimentation, and retail seasonality/event dynamics.

• Ability to standardize operational methods across multiple accounts while maintaining high quality amidst shifting priorities.

• Excellent communication skills and proficiency in executive-level storytelling.

• Capability to translate complex performance drivers into clear actions and expectations for clients and internal leadership.

🏝️ Benefits

• Unlimited paid time off.

• Fully remote working environment.

• Flexible work arrangements.

• 20 paid holidays.

• Comprehensive Medical, Dental, Vision, Life & Disability insurance.

• Flexible Spending Accounts.

• Retirement plan with a 100% match up to 4% of contributions.

• Fringe benefits.

• Forma benefits.

• Unlimited Telemedicine and Teletherapy services at no cost.

• Thankful giving initiatives.

• Equity options.

• For birthing parents: 16 weeks of leave with 100% compensation.

• For partners: 12 weeks of parental leave.

• Access to on-demand learning.

• Mentorship opportunities.

• Leadership and management development programs and resources.

• Monthly variable revenue payment opportunities through Revenue Sharing.

• Discretionary annual performance bonuses.