Senior Manager, Channel Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the creation and implementation of partner marketing initiatives aimed at driving partner engagement, pipeline expansion, and revenue generation.

• Design and manage partner categorization, tiering systems, MDF programs, incentives, investment criteria, and benefits for programs.

• Develop scalable go-to-market strategies and demand generation actions for distributors, resellers, and strategic partners.

• Set up measurement frameworks to assess partner marketing effectiveness, pipeline contributions, revenue impacts, and returns on investment.

• Create campaigns, content, tools, and enablement resources directed at partners.

• Utilize performance analytics and data assessments to refine programs and enhance partner involvement.

• Work closely with Channel Sales, Marketing, Operations, and regional teams on a global scale.

• Provide guidance and leadership for channel marketing efforts while fostering the growth of the function.

• Report to the Vice President of Growth & Demand Generation.

⛳️ Requirements

• A minimum of 10 years of experience in B2B marketing.

• Extensive background in channel, partner, or ecosystem marketing.

• Proven experience in building, scaling, or enhancing partner marketing initiatives.

• Comprehensive understanding of distributor, reseller, and indirect go-to-market approaches.

• Demonstrated success in creating partner marketing programs that lead to measurable pipeline and revenue growth.

• Experience in developing MDF programs, partner incentives, tiering structures, and partner investment strategies.

• Established capability to collaborate across Sales, Marketing, and Operations teams in a global context.

• Experience in establishing KPIs, performance measurement systems, and reporting frameworks for partner marketing initiatives.

• Strong analytical proficiency to evaluate program performance and offer data-driven recommendations.

• Exceptional strategic, analytical, and operational leadership abilities.

• Ability to influence stakeholders across various functions and regions.

• Excellent communication and organizational skills.

🏝️ Benefits

• Annual merit-based RSU grants.

• Health insurance.

• Dental insurance.

• Vision insurance.

• 401(k).

• Paid time off.

• Parental leave.

• Life insurance.

• Disability insurance.

• Wellness resources.

• Reasonable accommodations throughout the employment process.