Senior Manager, Brand Marketing

This is a fully remote position, open to applicants in California, +3 more states.

📋 Description

• Lead comprehensive campaign strategies that integrate brand, product, and competitive initiatives.

• Convert business goals into well-defined campaign frameworks.

• Manage the strategy for measuring campaign effectiveness.

• Assess performance across various channels and stages of the marketing funnel.

• Create executive-ready performance reports.

• Collaborate with media agencies to develop media strategies, determine channel mix, and make investment decisions.

• Coordinate efforts among web, digital marketing, social media, regional marketing, creative, and operations teams.

• Ensure cohesive execution, alignment, and sustained momentum for high-quality campaigns.

⛳️ Requirements

• A minimum of 7 years of experience in integrated campaigns, marketing strategy, or performance marketing roles.

• Demonstrated experience in leading campaign strategy, orchestrating integrated campaigns, and measuring success for large-scale, multi-channel initiatives.

• Strong analytical abilities to convert data into actionable insights, executive narratives, and optimization recommendations.

• Experience collaborating with media agencies and internal digital marketing teams on media strategy and performance assessment.

• Capable of leading cross-functional initiatives, managing stakeholder relationships, and influencing without direct authority in a complex, matrixed organization.

• Preferred background in B2B, enterprise technology, or SaaS marketing supporting global or regional campaign execution.

• Familiarity with brand measurement, funnel metrics, and pipeline influence models is preferred.

• Expertise in messaging and positioning is preferred.

• A proven track record in brand stewardship is preferred.

• Exceptional communication and presentation skills are preferred.

🏝️ Benefits

• Medical, dental, and vision insurance.

• 401(k) plan with a Cisco matching contribution.

• Paid parental leave.

• Short- and long-term disability coverage.

• Basic life insurance.

• Cisco restricted stock unit grants may be available.

• 10 paid holidays per full calendar year.

• 1 floating holiday for non-exempt employees.

• 1 paid day off for the employee’s birthday.

• Paid year-end holiday shutdown.

• 4 paid days off for personal wellness.

• 16 days of paid vacation time per full calendar year for non-exempt employees.

• Flexible vacation time off program for exempt employees.

• 80 hours of sick time off provided on the hire date and each January 1st thereafter.

• Up to 80 hours of unused sick time can be carried forward.

• Additional paid time away for critical or emergency family issues.

• Optional 10 paid volunteer days per full calendar year.

• Annual bonuses for non-sales roles, subject to Cisco’s policies.

• Performance-based incentive pay for employees on sales plans.