Associate Brand Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist in formulating and implementing strategies for portfolio growth that align with the company's objectives and brand priorities.

• Examine syndicated data, retailer insights, consumer research, and internal sales information to pinpoint opportunities and provide recommendations.

• Suggest opportunities for portfolio optimization, which may include SKU rationalization, pricing strategies, packaging enhancements, and product lifecycle management.

• Create new product concepts from the ideation stage to commercialization by utilizing the stage-gate innovation process.

• Oversee cross-functional commercialization efforts, encompassing packaging development, positioning, claims, launch planning, and market execution.

• Propel product renovation projects, including reformulations, packaging improvements, retailer exclusives, and line extensions.

• Identify consumer insights, market trends, and whitespace opportunities to guide innovation and portfolio growth.

• Collaborate with Brand Managers and agency partners on integrated marketing campaigns, creative assets, and media strategies.

• Contribute to the development of annual brand plans, promotional calendars, and retailer marketing initiatives.

• Create product positioning, messaging, launch materials, and sales support tools for digital, retail, practitioner, and eCommerce channels.

• Ensure marketing efforts enhance Nordic Naturals' premium brand positioning and scientific credibility.

• Adapt to shifting business priorities and assist in achieving team goals as necessary.

⛳️ Requirements

• A Bachelor's degree in Marketing, Business, or a related field is required; an MBA is preferred.

• A minimum of 3 years of experience in Brand Management, Product Management, Product Marketing, or Category Management.

• Strong analytical abilities.

• Experience in supporting new product innovation and stage-gate commercialization processes.

• Excellent creative judgment with experience in integrated marketing campaigns.

• Proven capability to lead cross-functional teams, influence stakeholders, and keep projects on schedule.

• Exceptional interpersonal, communication, and presentation skills.

• Strong organizational abilities with the capacity to manage multiple projects at once.

• Proficient in MS Office, with advanced skills in Excel and PowerPoint.

• Experience in the dietary supplement or CPG sectors is preferred.

• Familiarity with syndicated market data such as SPINS, Circana, or Nielsen is preferred.

• A collaborative team player who excels in a fast-paced environment, embraces uncertainty, and establishes structure when necessary.

🏝️ Benefits

• Comprehensive health benefits including medical, dental, and vision coverage.

• Retirement savings plan with company matching contributions.

• Opportunities for professional development and continuing education.

• Flexible work hours and hybrid work environment.

• Generous paid time off and holiday schedule.