Senior Manager, Brand Content – Thought Leadership

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and spearhead Blackbaud's cohesive content and thought leadership strategy.

• Identify content priorities that support brand, marketing, communications, customer, and business goals.

• Create annual and quarterly content plans that align research, thought leadership, customer narratives, advocacy, and editorial efforts.

• Enhance Blackbaud's brand-level authority in key industry topics and emerging trends.

• Provide strategic direction for the Blackbaud Institute, including setting priorities, goals, roadmaps, and measures of success.

• Manage relationships with stakeholders across marketing, product, customer success, data, and executive leadership teams.

• Oversee the editorial strategy for ENGAGE, the ENGAGE Podcast, and future owned thought leadership platforms.

• Establish content governance, standards, and editorial best practices.

• Collaborate with the digital team on GEO, AEO, search behavior, and AI-driven content consumption trends.

• Lead, mentor, and develop a team focused on research and insight-driven content, customer storytelling, and editorial content.

• Manage prioritization, resource allocation, budgeting, and performance measurement.

• Set KPIs and success metrics, optimizing content investments based on performance insights.

⛳️ Requirements

• 10+ years of experience in content marketing, thought leadership, editorial strategy, communications, or similar fields.

• Proven track record in leading content teams and cross-functional projects.

• Demonstrated success in developing and executing integrated thought leadership programs.

• Strong skills in stakeholder management and executive communication.

• Knowledge of content performance, SEO, GEO, AEO, and emerging AI-driven content strategies.

• Prior experience in technology or social impact is preferred.

• Outstanding strategic thinking, prioritization, and team leadership abilities.

🏝️ Benefits

• Medical, dental, and vision insurance.

• Remote-flexible workforce.

• Wellness Programs.

• 401(k) program with employer match.

• Flexible paid time off.

• Generous Parental Leave.

• Donations for Doers.

• Pet insurance, legal, and identity protection.

• Tuition reimbursement program.