Brand Manager

This is a fully remote position, open to applicants in Mexico, +5 more countries.

📋 Description

• Familiarize yourself with the Hadley Designs brand, its expectations, the catalog group, and the team's standard operating procedures (SOPs).

• Take complete ownership of catalog performance, encompassing revenue, net profit, pricing, advertising, and inventory management.

• Serve as the product manager, merchandiser, and leader of the catalog group.

• Conduct analysis on competitive merchandising, listings, imagery, and pricing to formulate strategic responses.

• Draw inspiration from platforms like Etsy, TikTok, Pinterest, and broader trends to generate product and format ideas.

• Spearhead product and format relaunch initiatives.

• Oversee product presentation, including primary images, packaging, and overall format.

• Enhance the Amazon brand experience to safeguard margins and achieve higher price points.

• Leverage advertising, listings, experiments, and inventory planning as avenues for profit enhancement.

• Develop AI workflows to streamline routine tasks.

• Deliver concise weekly reports on results, potential risks, and subsequent steps.

• Within the first 90 days, evaluate the competitive landscape, manage weekly catalog metrics, make margin-protecting decisions, advance product concepts, initiate a relaunch, and refine at least one process.

⛳️ Requirements

• A minimum of 3 years of experience managing a product line or catalog on Amazon, in e-commerce, or within marketplaces, overseeing the business end to end.

• Strong visual acuity with the ability to discern what performs well on the page.

• Proficient in analyzing competitors and markets, with the ability to articulate reasoning.

• Capability to identify innovative ideas beyond Amazon and translate trends into products or formats.

• Knowledge of strategies that enhance net profit and experience in margin and price protection.

• Extensive hands-on experience with Amazon Seller Central and Amazon advertising.

• Familiarity with AI capabilities, CRM systems, and documented SOPs.

• Daily utilization of AI to boost productivity.

• Excellent organizational skills and strong follow-through.

• Proficient and confident in spoken and written English.

• Open to coaching, quick to learn, and confident in challenging existing methodologies.

• Proven experience as a brand builder; should not be a profile of a virtual assistant.

🏝️ Benefits

• Remote full-time position with a flexible schedule.

• Regular interaction with leadership, including the CEO.

• Opportunities for personal development and autonomy over your time.

• Chance to manage a multi-million dollar Amazon catalog.

• Access to team tools and trust to facilitate catalog scaling.

• A culture that promotes innovation, data-driven decisions, and collective success.

• Established company with over 10 years of experience.

• Culture Index assessment and case study included in the hiring process.