Automotive Brand Marketing Manager

This is a fully remote position, open to applicants in New Jersey, +1 more state.

📋 Description

• Create and implement OEM marketing strategies that enhance sales, service, parts, and mobile service outcomes.

• Ensure alignment of OEM goals with corporate marketing efforts, media planning, CRM programs, and creative initiatives.

• Act as the main marketing representative for Brand Presidents, OEM partners, and key internal stakeholders.

• Oversee the communication and execution of OEM programs, incentives, events, promotions, and product launches.

• Collaborate with Media, CRM, Creative, and Marketing Strategy teams to enhance performance, generate leads, and improve cost efficiency.

• Assess OEM-sponsored programs, vendors, and funding opportunities to maximize effectiveness and return on investment (ROI).

• Manage planning, forecasting, reconciliation, and allocation of OEM co-op funding.

• Track OEM compliance standards, incentive programs, and participation criteria.

• Provide strategic advice to Field Marketing Directors, Local Marketing Managers, and market leadership teams.

• Analyze performance trends and offer actionable insights for ongoing improvement and business growth.

• Represent the company at regional and national OEM marketing meetings and relay key insights.

• Assist with acquisition, divestiture, and facility upgrade projects involving OEM stakeholders.

• Report directly to the Vice President of Field Marketing.

⛳️ Requirements

• A minimum of 5 years of marketing experience, ideally in automotive retail, OEM marketing, or a related field.

• Demonstrated ability to lead large-scale marketing projects across various markets.

• Strong skills in marketing analytics, budgeting, forecasting, and performance assessment.

• Experience in influencing senior leadership and fostering alignment within cross-functional teams.

• Proven success in managing agency and vendor relationships.

• Advanced skills in Microsoft Office, particularly Excel and PowerPoint.

• A Bachelor's degree in Marketing, Communications, Business, or a related discipline is required.

• Background in automotive retail and OEM marketing.

• Experience in multi-market marketing leadership.

• Familiarity with co-op programs, incentive structures, and OEM compliance standards.

• Experience in supporting both sales and after-sales marketing efforts.

• Willingness to travel up to 50% within designated markets.

• Ability to operate in a typical office setting and travel frequently as business demands dictate.

🏝️ Benefits

• Competitive salary and 401k matching.

• Comprehensive insurance plans (health, dental, vision) along with maternity benefits.

• Employee purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear.

• Exclusive deals and discounts through YouDecide.

• Commitment to the DRVPNK mission to raise and donate millions to cancer research and treatment, collaborating with cancer charities nationwide.