Senior Brand Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist in developing annual and long-term brand strategies to enhance distribution, velocity, and brand awareness.

• Spearhead innovation efforts from initial concept through to commercialization and product launch.

• Collaborate with R&D and various cross-functional partners, including consumer insights, concept testing, product development, packaging, and market entry strategies.

• Create and execute scalable stage gate and innovation frameworks.

• Establish and oversee timelines for innovation initiatives.

• Evaluate SPINS/Nielsen consumption metrics related to velocity, distribution, market share, and pricing.

• Convert consumer and market insights into actionable recommendations for growth, product renovations, and innovations.

• Keep track of competitive activities and category trends to spot potential white-space opportunities.

• Organize and conduct consumer research, which includes concept and claims testing, reviews, social listening, and in-store observations.

• Collaborate with Sales from the planning stages through launch, developing compelling sell-in narratives and sales tools.

• Oversee the development and refresh of packaging, working in tandem with Regulatory, Quality, and R&D teams.

• Ensure that product claims are clear, compliant, and adequately substantiated.

• Assist leadership in managing expenditures and monitoring return on investment.

⛳️ Requirements

• 6–8 years of experience in brand management.

• A strong educational background with diverse experience in both larger and emerging food or beverage brands is preferred.

• Proven experience in both base business and innovation with a successful history of launching new products at scale.

• Practical experience with stage gate and innovation processes, including leading projects with R&D from consumer insights and concept testing to launch.

• Sound technical understanding of product development.

• Excellent consumer research and positioning abilities.

• Proficient in utilizing SPINS and/or Nielsen data.

• Capable of translating data into clear and strategic recommendations.

• Strong financial acumen, with comprehensive P&L knowledge and experience in tracking expenditures and ROI.

• Experience in packaging development.

• Familiarity with food labeling and claims regulations.

• Ability to think strategically and tactically, create plans, and manage details effectively.

• Capacity to work independently with a high level of ownership while collaborating across teams.

• Highly detail-oriented and organized, with the ability to manage multiple projects simultaneously.

• Experience in a fully remote work setting is a plus.

• An MBA is advantageous.

• Experience in the refrigerated or perishable category is preferred; dairy experience is not mandatory.

🏝️ Benefits

• We are an equal opportunity employer dedicated to fostering a diverse, equitable, and inclusive workforce.

• A welcoming and inclusive work environment.

• Flexible remote work arrangement.

• Opportunities for professional growth within a rapidly expanding, mission-driven brand.