Senior Manager, B2B & Channel Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and spearhead the B2B and channel marketing strategy in collaboration with sales, channel, and marketing leaders.

• Act as the primary marketing partner for B2B and channel stakeholders, offering strategic advice, campaign planning, and performance insights.

• Create integrated demand generation plans across enterprise, government, SMB, employer, partner, and channel segments.

• Formulate account-based marketing strategies and targeted campaigns for key accounts, sectors, regions, or partner groups.

• Convert sales and channel priorities into marketing briefs, audience strategies, messaging frameworks, and activation plans.

• Collaborate across various functions including campaigns, content, events, digital, communications, operations, and analytics.

• Enhance partner and channel activation through co-marketing initiatives, partner communications, sales enablement, campaign toolkits, and event support.

• Tailor ISC2’s value proposition for organizational buyers, employers, channel partners, and decision-makers.

• Utilize cybersecurity market insights, customer intelligence, competitive context, buyer understanding, and performance data to optimize activities.

• Establish and track KPIs such as engagement, lead quality, account progression, partner activation, pipeline influence, and campaign performance.

• Oversee budgets, timelines, resources, and the activities of external partners.

• Lead and mentor three direct reports through guidance, coaching, prioritization, and support.

• Provide reporting and recommendations to marketing and commercial stakeholders.

• Show a commitment to diversity, equity, and inclusion.

• Undertake miscellaneous projects and duties as assigned.

⛳️ Requirements

• In-depth knowledge of the cybersecurity industry, including major market players, buyer groups, industry events, partner ecosystems, and marketing partnership opportunities.

• Proven experience collaborating with sales, channel, or commercial leadership to create marketing plans that support pipeline, account growth, partner activation, or revenue goals.

• Background in developing integrated campaigns across various channels, including digital, email, paid media, events, content, social, partner, and sales enablement.

• Familiarity with CRM, marketing automation, and reporting tools; Salesforce and Marketing Cloud experience preferred.

• Strong grasp of segmentation, buyer journeys, partner ecosystems, sales enablement, account engagement, and campaign measurement.

• Experience in marketing complex products, services, education, training, certification, technology, or professional development solutions.

• Global marketing experience with the ability to adapt strategies for diverse markets, regions, and stakeholder groups.

• Experience in people management or team leadership.

• Competence in budget management and resource planning.

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

• Over 8 years of progressive marketing experience, with substantial responsibility for B2B demand generation, partner marketing, channel marketing, or account-based marketing.

• Familiarity with AI tools or a demonstrated willingness to learn.

• Strong commercial marketing judgment and strategic planning skills.

• Excellent written and verbal communication abilities.

• Analytical mindset with the capability to interpret performance data.

• Ability to lead, coach, and support team members effectively.

• Willingness to travel up to 10%.

• Flexibility to work extended hours when required.

🏝️ Benefits

• Eligibility to participate in ISC2's annual discretionary bonus program.

• Comprehensive benefits package.

• Inclusive and equitable working environment.

• Up to 10% travel required.