Senior Manager, Audience GTM

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership and enhance the go-to-market strategy for ServiceTitan FieldRoutes and Property Care products.

• Ensure alignment of positioning, target audience, and launch strategies across Marketing, Sales, and Product teams.

• Direct product marketing and positioning efforts in collaboration with Product Management.

• Convert roadmap insights into actionable go-to-market plans, complete with ownership, timelines, and success metrics.

• Establish a rhythm and framework for product launches, marketing campaigns, and market or segment expansion.

• Manage the comprehensive demand generation strategy from initial awareness to lead and opportunity creation.

• Develop and oversee the pipeline plan and demand generation budget in line with revenue objectives.

• Forecast and provide reports on funnel performance.

• Influence the mix of paid media, content, email, SEO/GEO, web, and social channels.

• Drive inbound pipeline generation goals, campaigns, content, offers, and nurturing programs.

• Collaborate with RevOps on lead scoring, routing, and service level agreements (SLAs).

• Track and report on the health of the inbound funnel, including metrics such as volume, conversion, and velocity.

• Present pipeline and inbound performance metrics to senior leadership.

• Work alongside Demand Generation channel teams to prioritize and synchronize programs.

• Collaborate with Sales leadership to focus on pipeline coverage, lead quality, and alignment from campaign to closure.

• Partner with Product teams regarding launch timing, feature positioning, and beta or early-access initiatives.

• Work with RevOps on defining funnel metrics, attribution, forecasting, systems, and reporting procedures.

⛳️ Requirements

• 3–5 years of experience in demand generation, growth marketing, or go-to-market roles.

• Proven track record of managing full-funnel strategy and pipeline goals.

• Experience in developing and scaling inbound pipeline initiatives.

• History of achieving pipeline or revenue targets.

• Experience in leading go-to-market strategies and product launches in collaboration with Sales and Product teams.

• Strong cross-functional leadership skills across channel teams, Sales, Product, and RevOps.

• Excellent communication skills and executive presence.

• Proficient understanding of funnel metrics and attribution processes.

• Ability to create and defend a data-driven pipeline strategy.

• Experience in managing or mentoring team members, or leading cross-functional groups, is a plus.

• Background in recurring, subscription-based home and field services, such as pest control, lawn care, or pool and spa services, is highly advantageous.

• Familiarity with vertical SaaS or field service management software.

🏝️ Benefits

• Flexible time off.

• Opportunities for learning and development.

• Comprehensive onboarding program.

• Leadership training programs.

• Various programs and events.

• Bonusly and peer-nominated awards.

• Company-paid medical, dental, and vision insurance.

• 100% employer-covered medical, dental, and vision options.

• 90% coverage for dependents.

• Flexible Spending Account (FSA) and Health Savings Account (HSA).

• 401k matching program.

• Telehealth services including One Medical memberships.

• Support and leave for parental responsibilities.

• Up to $20,000 in fertility services, which includes IUI and IVF.

• Reimbursement for surrogacy and adoption expenses.

• On-demand maternity support provided by Maven Maternity.

• Complimentary breast milk shipping services through Maven Milk.

• Pet insurance options.

• Access to legal advisory services.

• Financial planning tools available.

• Annual bonus opportunities.

• Equity options.

• A holistic suite of benefits.