Senior Manager, Audience and Program Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and implement 3–5 focused programs annually to drive pipeline, organize meetings, and provide outstanding customer experiences.

• Oversee active marketing strategies and customer journeys that cater to audience use cases, customer requirements, procurement cycles, and compliance standards.

• Collaborate with product marketing and go-to-market teams to craft audience- and industry-specific strategies, ensuring alignment in messaging, positioning, content, use cases, and regional activations.

• Develop promotional strategies across both inbound and outbound marketing to engage target cohorts while fostering new relationships and opportunities.

• Produce activation-ready audience toolkits to ensure consistent and cohesive multichannel experiences.

• Create repeatable frameworks, planning schedules, activation playbooks, and interconnected workflows to guarantee consistent global execution and measurable results.

• Partner with marketing, product marketing, customer success, and other stakeholders to prioritize initiatives, set pipeline goals, and execute plans.

• Manage and expand Darktrace’s global customer event portfolio, including Tech Meetups and Defender Days.

• Take charge of pipeline creation and acceleration for specified audiences and segments.

• Establish a repeatable, data-driven targeted program engine.

• Organize, coordinate, and implement both virtual and in-person events to create value and facilitate meetings.

• Utilize or develop marketing materials across key channels and connect experiences based on contact feedback.

• Enhance presence and influence within Darktrace communities, associations, and thought-leadership platforms.

• Stay informed on cybersecurity and AI trends, funding priorities, and competitive insights to guide sales, product, and executive leadership.

• Set KPIs for awareness, engagement, and pipeline contribution; monitor, measure, and report on a monthly and quarterly basis.

• Develop repeatable campaign execution and optimization processes utilizing Darktrace systems.

• Manage the marketing budget with precision and transparency while ensuring ROI and pipeline delivery.

⛳️ Requirements

• Bachelor’s degree in marketing, business management, and/or communications.

• Over 5 years of B2B marketing experience.

• A minimum of 3 years within technology companies.

• Experience in marketing cybersecurity, cloud, AI, or platform solutions is advantageous.

• Proven history of generating pipeline and influencing sales results.

• Strong storytelling skills to articulate technical capabilities into actionable use cases with clear value and benefits.

• Familiarity with ABM, field marketing, event management, and integrated demand generation.

• Experience designing targeted programs and strategies that drive pipeline and align with GTM priorities.

• Demonstrated ability to scale event programs, including webinars, executive dinners, and tradeshow ancillary events, using established frameworks and templates.

• Capacity to navigate a fast-paced, competitive cybersecurity environment with agility and embrace ambiguity.

• Strong cross-functional collaboration abilities with product marketing, customer success, sales, and marketing stakeholders, as well as customers and partners.

• Practical experience with marketing automation and digital marketing tools such as Salesforce, Marketo/HubSpot, and Gainsight.

• Exceptional project management, communication, and stakeholder alignment skills, coupled with a data-driven approach.

• Willingness to travel up to 30%.

🏝️ Benefits

• Comprehensive medical, dental, and vision insurance, including coverage for dependents.

• Paid parental leave.

• Discounted pet insurance.

• Life insurance coverage.

• Commuter benefits available.

• 401(k) retirement plan.

• Employee Assistance Program.