VP, Marketing

This is a fully remote position, open to applicants in Texas.

📋 Description

• Formulate the comprehensive marketing strategy for Feedonomics, integrating brand, demand generation, product marketing, and customer advocacy.

• Determine marketing priorities across various customer segments, including Mid Market and Enterprise.

• Act as the marketing representative during company-wide strategic planning sessions with the CMO and the executive leadership team.

• Manage marketing-sourced pipeline and revenue across all segments, including forecasting and making performance adjustments.

• Establish budgets and distribute resources among marketing functions.

• Collaborate with Sales and Finance to set revenue targets, optimize funnel efficiency, and ensure go-to-market alignment.

• Oversee brand positioning for Feedonomics and BigCommerce.

• Develop the go-to-market strategy for significant product launches.

• Align Product, Sales, and Marketing on roadmap and positioning decisions.

• Advocate for the customer perspective within leadership discussions.

• Create programs for customer advocacy, retention, and expansion while minimizing churn.

• Partner with Customer Success on lifecycle strategies from the initial touchpoint through renewal and expansion.

• Build, lead, and expand the marketing team.

• Attract, cultivate, and retain senior marketing leaders.

• Foster a culture characterized by speed, ownership, storytelling, and accountability.

• Serve as an executive partner to leaders in Sales, Product, Customer Success, and Shared Services.

• Manage marketing's relationship with the executive team and, when applicable, the Board.

• Convey strategy, performance metrics, and market insights effectively.

• Exemplify strategic thinking, storytelling, and analytical rigor.

⛳️ Requirements

• Over 12 years of marketing experience.

• Extensive senior leadership experience managing multi-functional marketing organizations, encompassing demand generation, product marketing, brand, and customer marketing/retention.

• Proven history of owning a company-wide pipeline or revenue target with executive-level responsibility.

• Substantial experience in people leadership, particularly in building and scaling organizations through managers of managers.

• Capability to develop senior leadership talent.

• Strong executive presence and communication abilities.

• Demonstrated success in establishing brand and go-to-market strategies across diverse segments or product lines.

• Exceptional cross-functional leadership skills, particularly with Sales, Product, and Customer Success teams.

• Ability to navigate ambiguity at the company level.

• Experience marketing to small businesses and/or other key Commerce.com customer segments is a significant advantage.

• Strong business acumen and analytical instincts.

• Required to complete government ID and biometric verification via Persona during the interview process.

🏝️ Benefits

• Variable compensation (such as bonus or commission), where applicable.

• Equity options, where applicable.

• Benefits in line with local policies, where applicable.

• An inclusive and accessible hiring process.

• Recruitment accommodations or adjustments, if necessary.

• Government ID and biometric verification process via Persona.